New Business

Mullen wins FAGE Yogurt

November 16, 2010 David Swaebe

Mullen has added another passion brand to the roster. FAGE, the fast-growing Greek yogurt brand, has named Mullen as its new U.S. agency-of-record.

Joe Grimaldi, Mullen’s president and CEO, had this to say about the win:

FAGE is a fantastic global brand built on amazing products that people love once they try them; and the company is driven by leaders with a long-term vision and the commitment to achieve it. There is no better foundation for success and we’re delighted to be working with FAGE.

Mullen will partner with FAGE on strategic brand planning, creative development, media planning and buying and, digital marketing, as well as on building and mobilizing brand activists through social media and other emerging platforms.

During the agency evaluation process, Mullen demonstrated the ability to work with the FAGE brand and products to deliver cross-channel communications, and FAGE management perceived deep passion in every Mullen person they met.

FAGE is the latest in a series of recent new-business wins for Mullen, adding to other progressive brands such as JetBlue, Zappos and Alberto Culver’s TRESemm√ɬ©, all of which have joined the agency’s roster in the past 12-15 months.

More about the win on Ad Age, Adweek, Boston.com, BBJ and Boston Egotist.