Mullen in the News, New Business

Mullen Wins U.S. Cellular

February 21, 2012 David Swaebe

Some nice breaking news this holiday week. Mullen has been selected as the new agency-of-record for U.S. Cellular, one of the nation’s leading wireless telecommunications providers. We’ll be handling strategy, creative and analytics for U.S. Cellular across all traditional, digital and emerging media channels.

Based in Chicago, U.S. Cellular provides wireless services to nearly six million customers on its high-speed nationwide network, and has operations in 26 states. The selection of a new advertising agency is part of an organizational initiative at U.S. Cellular to energize the brand and grow the customer base and overall business.

Mullen impressed us with the breadth and originality of its strategic thinking, said David Kimbell, Vice President of Marketing for U.S. Cellular. We have bold ambitions for the U.S. Cellular brand, and in Mullen we have an agency partner with a proven ability to creatively express the unique qualities of challenger brands and make them stand out in the marketplace.

U.S. Cellular and Mullen are unified by a challenger mindset, said Alex Leikikh, President of Mullen. U.S. Cellular is poised to take on its larger competitors with uniquely different products and services. Our job is to tell its story in a fresh, compelling way.

U.S. Cellular has a tremendous story to tell. We’re looking forward to getting to work with our new partner and thrilled to have been selected to help them grow.