New Business

Mullen wins Zappos

September 24, 2009 David Swaebe

Zappos Clients and Mullen Pitch Team at Agency Boston office

It’s true. Mullen won Zappos. We found out late Thursday afternoon and word traveled fast. Adweek and Ad Age were all over it.

Ad Age published a follow-up story on Monday noting that culture was key in this review.

This was a long time coming. Stephen Larkin, our new business guy, has been reaching out to Zappos for over a year. Our PR team had great meetings with Zappos earlier in the year.  Then the ad pitch started in June and became the biggest agency shootout of the year with more than 100 shops bidding, 22 moving to round-two and three going to the finals.

Looks like we won based on best idea, culture (which is huge @ Zappos), partnership and a commitment to analytics and accountability. Alex Leikikh, our new director of account service, and Mark Wenneker, our new executive creative director, led the charge, with help from dozens of agency people who made it happen.

Zappos is a great brand with a ton of momentum and it’s great to be working with them.

It’s a happy day @ Mullen.