Pass the guac and pile on the pico! We have spicy news from MullenLowe Mediahub — we are joining forces with Chipotle, one of the hottest fast-casual brands right now. MullenLowe Mediahub has been selected as Chipotle’s media planning and buying agency of record. The decision happened at the end of a four-month agency review, run by Pile and Company, that included consideration of nearly 20 potential agency partners (and lots of burritos).
“Mediahub demonstrated extraordinary analytic and media targeting capabilities. Working together with our internal marketing team and these new agency partners positions us well to improve the impact of our marketing programs over the coming months,” said Mark Crumpacker, chief marketing and development officer at Chipotle.
Chipotle joins MullenLowe Mediahub’s impressive roster of progressive brands including JetBlue, Netflix, Bose, Shinola and Royal Caribbean, to name a few. MullenLowe Mediahub was named 2016 Creative Media Agency of the Year by MediaPost.
“Chipotle and Mediahub share a belief in challenging the status quo to deliver extraordinary results,” said Keith Lusby, executive director at MullenLowe Mediahub. “Chipotle is the ultimate challenger brand, defying category norms about how food is sourced, prepared and served. This is an exciting time to be Chipotle’s partner as they evolve their amazing brand story and success with breakthrough, attention getting media.”