The 2017 Global PR Agencies of the Year are the result of an exhaustive research process involving more than 400 submissions and face-to-face meetings with the best PR firms across North America, EMEA and Asia-Pacific.
Winner — MullenLowe, Global Creative PR Agency of the Year
Since 2015, MullenLowe has consistently delivered Best in Show caliber work in both the Gold and Innovation SABRE Awards. Its signature work for American Greetings — ”World’s Toughest Job”— clearly wasn’t a flash-in-the-pan, not that there should have been any doubt.
For example, its JetBlue FlyBabies campaign won the Brand Video category at the Innovation SABRE Awards earlier this year while also making the Best in Show shortlist. “This changes my perception of babies crying on flights and I’ll think of this every time I hear one now” is what one of the judges said. That’s exactly what this campaign intended. Also consider MullenLowe’s follow-up work with American Greeting. The campaign disrupted SXSW by going totally analog at a digital festival as a way to combat the notion that greeting cards are dead. The “Give Dad Nothing” work with Century 21 allowed people to literally give their dads “nothing” on Father’s Day with a parcel of Nothing, Arizona — an uninhabited ghost town about 120 miles from Phoenix.
Read more on The Holmes Report.