New Balance announced today it has chosen Mediahub, Adweek’s 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe, as its U.S. agency of record following a review.
The account will be handled by Mediahub’s flagship Boston office, as the athletic brand’s global headquarters is also housed in the city.
“We are excited to welcome Mediahub to our North American marketing team, as their commitment to creativity and challenging the status quo aligns with our vision,” said Meg Johnson, New Balance’s director of North American marketing, in a statement. “Mediahub’s award-winning Radical + Disruptive Lab offers us unique opportunities to help drive our business forward with purpose and innovation.”
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