Awards

MullenLowe PR Wins Global Creative PR Agency of the Year

The 2017 Global PR Agencies of the Year are the result of an exhaustive research process involving more than 400 submissions and face-to-face meetings with the best PR firms across North America, EMEA and Asia-Pacific. Winner — MullenLowe, Global Creative PR Agency of the Year Since 2015, MullenLowe has consistently delivered Best in Show caliber… Read More
Awards

Adweek’s Best Media Plans of 2017

MullenLowe Mediahub partnered with Netflix on two incredible campaigns, ‘Earn Your Power’ and ‘Unblockable ads,’ both of which have been recognized as two of Adweek’s Best Media Plans for 2017. ‘Earn Your Power’ launched with the new Netflix series, Iron Fist. Mediahub successfully reached its hard-to-engage target through exclusive video from the show and a livestream event with two… Read More
Awards

MullenLowe Creatives Honored At Interpublic Group’s Ninth Annual Inclusion Awards Ceremony

MullenLowe U.S. is pleased to announce that Erin Swenson Gorrall, V.P., Group Strategy Director, MullenLowe U.S., and Blake Winfree, Creative Director, MullenLowe U.S., were honored with the prestigious Inclusive Leadership Award at IPG’s ninth annual Inclusion Awards ceremony held in New York. Both leaders were recognized for their inspiring work with the 25Forty project, a… Read More
Analysis & Opinion

The Rise of Micro-influencers

There’s such a thing as being too popular. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. Through our influencer efforts we’ve found the deeper the relationship with the following, the more powerful the influencer. This is why smaller, niche influencers can be… Read More
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