New Business

Popular European audio brand vows to break into U.S. market

The Sennheiser brand may be completely foreign to American consumers — but that’s about to change. The Europe-based audio company has selected MullenLowe Group to enhance its marketing strategy and help break into the crowded U.S. consumer market. While MullenLowe Group wrangles with strategy and creative development, media planning and buying will be handled by… Read More
Mullen in the News

Me, Obsessed? It’s Complicated

Obsessed is a weird word. It seems a bit extreme. Who’s really obsessed with anything, other than a crazy person? Yes, there are healthy obsessions, but that just means the rest of them are unhealthy. I asked my wife what I’m obsessed with and she said, “Making sure all the correct lights are on or… Read More
Work

Fearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform

For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence. Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School shooting victim Joaquin Oliver and founders of gun reform organization Change the Ref, placed the bulletproof vest on the statue. They were unsure whether the… Read More
New Business

Bloomin’ Brands Sends U.S. Account to Mediahub

Bloomin’ Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review launched in July, sources told Adweek. Mediahub—Adweek’s 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe—deferred comment to Bloomin’ Brands. A Bloomin’… Read More
Awards

Ad Age 40 Under 40 — Elizabeth Paul

It took all of three years for Elizabeth Paul, 37, to ascend from freelance strategist to chief strategy officer for MullenLowe’s U.S. operations. Paul has helped jumpstart diversity on her team, which is 65 percent female. Instead of making the common excuse that the talent wasn’t there, she dug until she found it. She combed… Read More
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