New Business

Bloomin’ Brands Sends U.S. Account to Mediahub

Bloomin’ Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review launched in July, sources told Adweek. Mediahub—Adweek’s 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe—deferred comment to Bloomin’ Brands. A Bloomin’… Read More
Awards

Ad Age 40 Under 40 — Elizabeth Paul

It took all of three years for Elizabeth Paul, 37, to ascend from freelance strategist to chief strategy officer for MullenLowe’s U.S. operations. Paul has helped jumpstart diversity on her team, which is 65 percent female. Instead of making the common excuse that the talent wasn’t there, she dug until she found it. She combed… Read More
Awards, MullenLowe Mediahub in the News

Netflix’s Shocking Public Activation for Altered Carbon Was the Year’s Most Innovative Media Plan

Adweek’s Media Plan of the Year honorees include the most innovative media plans from around the world (see the full list). Here is our Best in Show winner: Mediahub | Netflix, ‘Altered Carbon’ Categories: Best in Show; Campaign ($500k-1 million); Best Use of Alternative Media It’s not every day that one comes across a human body encased… Read More
Work

Royal Caribbean Now Sets Your Vacation Photos to Music Using AI

Everyone loves posting a good vacation photo to Instagram—but what if each one could have its own unique soundtrack, too? Royal Caribbean is experimenting with that possibility, on Tuesday launching an online tool that turns user images into kaleidoscopic mini-videos, complete with original music inspired by the visuals — and assembled by artificial intelligence (AI).… Read More
Analysis & Opinion

The One Two Punch with Elizabeth Paul

On Movidiam’s Creative Leaders podcast, the SVP, Chief Strategy Officer at MullenLowe joins us. Elizabeth Paul is an ambitious creative who has great insights on the industry which she shares with us, as well as discussing how her team works. We also discuss her strategic ideas, her interest in comedy and craft, and her thoughts on the… Read More
Analysis & Opinion

Viewers Redefined: Meet ‘The Fragmented’

TV is changing even faster than you think. Disruptors like YouTube, Netflix, and Amazon have fundamentally changed the way we watch. To get a sense of just how much viewers have changed, Mediahub embarked on an in-depth research study. What did we find? We found a new kind of audience; or, really, multiple types of… Read More
Analysis & Opinion

Breaking Up is (Not So) Hard to Do

We as marketers have heard of—and feverishly studied—the “cord-cutting” phenomenon: a mostly rational consumer response to high TV provider costs amid a content-democratized environment. But what we’ve seemingly ignored is a similar behavior, provoked by an emotional response in a completely free and (mostly) unregulated space: social media. WHAT AND WHO In today’s tech-dominated world, where if… Read More
Awards, Mullen in the News

Adweek’s Creative 100: Blake Winfree

29 Rising Agency Stars Who Are Keeping Advertising Relevant, Fresh and Fascinating Blake Winfree: VP and Creative Director, MullenLowe “Baby, sometimes it’s better to be misunderstood.” That was advice Blake Winfree’s grandmother gave him when he was a teenager, and it’s stuck with him as he’s risen through advertising’s ranks without surrendering his conscience or his… Read More
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