Mullen in the News

Me, Obsessed? It’s Complicated

Obsessed is a weird word. It seems a bit extreme. Who’s really obsessed with anything, other than a crazy person? Yes, there are healthy obsessions, but that just means the rest of them are unhealthy. I asked my wife what I’m obsessed with and she said, “Making sure all the correct lights are on or… Read More
Work

Fearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform

For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence. Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School shooting victim Joaquin Oliver and founders of gun reform organization Change the Ref, placed the bulletproof vest on the statue. They were unsure whether the… Read More
New Business

Bloomin’ Brands Sends U.S. Account to Mediahub

Bloomin’ Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review launched in July, sources told Adweek. Mediahub—Adweek’s 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe—deferred comment to Bloomin’ Brands. A Bloomin’… Read More
Awards

Ad Age 40 Under 40 — Elizabeth Paul

It took all of three years for Elizabeth Paul, 37, to ascend from freelance strategist to chief strategy officer for MullenLowe’s U.S. operations. Paul has helped jumpstart diversity on her team, which is 65 percent female. Instead of making the common excuse that the talent wasn’t there, she dug until she found it. She combed… Read More
Awards, MullenLowe Mediahub in the News

Netflix’s Shocking Public Activation for Altered Carbon Was the Year’s Most Innovative Media Plan

Adweek’s Media Plan of the Year honorees include the most innovative media plans from around the world (see the full list). Here is our Best in Show winner: Mediahub | Netflix, ‘Altered Carbon’ Categories: Best in Show; Campaign ($500k-1 million); Best Use of Alternative Media It’s not every day that one comes across a human body encased… Read More
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