New Business

Popular European audio brand vows to break into U.S. market

The Sennheiser brand may be completely foreign to American consumers — but that’s about to change. The Europe-based audio company has selected MullenLowe Group to enhance its marketing strategy and help break into the crowded U.S. consumer market. While MullenLowe Group wrangles with strategy and creative development, media planning and buying will be handled by… Read More
Mullen in the News

Me, Obsessed? It’s Complicated

Obsessed is a weird word. It seems a bit extreme. Who’s really obsessed with anything, other than a crazy person? Yes, there are healthy obsessions, but that just means the rest of them are unhealthy. I asked my wife what I’m obsessed with and she said, “Making sure all the correct lights are on or… Read More

Fearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform

For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence. Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School shooting victim Joaquin Oliver and founders of gun reform organization Change the Ref, placed the bulletproof vest on the statue. They were unsure whether the… Read More
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