New Business

Nuveen Hires MullenLowe Group for Global Launch

Nuveen, a leading global investment manager, has named MullenLowe Group as its new global creative and media agency of record following a competitive review of agencies. MullenLowe will work with Nuveen on brand strategy and cross-channel creative development. MullenLowe Mediahub will handle media planning and buying responsibilities for Nuveen. Nuveen is the asset management business… Read More
Awards

MullenLowe Creatives Honored At Interpublic Group’s Ninth Annual Inclusion Awards Ceremony

MullenLowe U.S. is pleased to announce that Erin Swenson Gorrall, V.P., Group Strategy Director, MullenLowe U.S., and Blake Winfree, Creative Director, MullenLowe U.S., were honored with the prestigious Inclusive Leadership Award at IPG’s ninth annual Inclusion Awards ceremony held in New York. Both leaders were recognized for their inspiring work with the 25Forty project, a… Read More
Awards

MullenLowe Group Wins Eight Effies

MullenLowe Group took home eight awards at the North American Effies on June 1. Our work with JetBlue won four, including a gold Effie for Sustained Success for You Above All. Reach Across the Aisle took bronze in the Carpe Diem category, while FlyBabies won silver in both Influencers and Small Budgets. Ulta Beauty’s First Haircut, a breast cancer awareness campaign, won the silver Effie in… Read More
Analysis & Opinion

Digital Content NewFronts Recap 2017

2017 marked the tenth year of the Digital Content NewFronts, the digital world’s answer to the television upfronts. While formats continued to shift and evolve as presenters tested the waters by leveraging digital star power, experiential events and smaller-scale breakfasts, some established players bowed out entirely or put their focus on new approaches altogether. In… Read More
New Business

E*TRADE Selects New Agency

Excited is an understatement when it comes to how we feel about our new partner, E*TRADE. As the new strategic and creative AOR for E*TRADE, MullenLowe U.S. will begin developing new brand campaigns later in Q2 2017. The creative agency selection comes as the financial services company continues in its work to drive organic growth and improve… Read More
Featured Work

World of Hyatt Launches with One Simple Idea

Source: from Hyatt Press Release A little understanding goes a long way. This simple idea lays the groundwork for Hyatt’s new global platform, World of Hyatt. The new loyalty program, which launches on March 1, is supported by an unprecedented integrated marketing campaign, “For a World of Understanding.” The campaign debuted with an anthem spot during… Read More
1 of 4112345...102030...Last »