Work

Royal Caribbean Now Sets Your Vacation Photos to Music Using AI

Everyone loves posting a good vacation photo to Instagram—but what if each one could have its own unique soundtrack, too? Royal Caribbean is experimenting with that possibility, on Tuesday launching an online tool that turns user images into kaleidoscopic mini-videos, complete with original music inspired by the visuals — and assembled by artificial intelligence (AI).… Read More
Analysis & Opinion

The One Two Punch with Elizabeth Paul

On Movidiam’s Creative Leaders podcast, the SVP, Chief Strategy Officer at MullenLowe joins us. Elizabeth Paul is an ambitious creative who has great insights on the industry which she shares with us, as well as discussing how her team works. We also discuss her strategic ideas, her interest in comedy and craft, and her thoughts on the… Read More
Awards, Mullen in the News

Adweek’s Creative 100: Blake Winfree

29 Rising Agency Stars Who Are Keeping Advertising Relevant, Fresh and Fascinating Blake Winfree: VP and Creative Director, MullenLowe “Baby, sometimes it’s better to be misunderstood.” That was advice Blake Winfree’s grandmother gave him when he was a teenager, and it’s stuck with him as he’s risen through advertising’s ranks without surrendering his conscience or his… Read More
Work

Creatives Do Their Best Thinking Above the Clouds, Says EVA Air

MullenLowe sent three artists on a trip in the carrier’s first North American campaign. Airline amenities have been on the decline across the board, so these days carriers tend to tout tangible benefits like low prices or seats you can sleep in. The notion of “togetherness” gets a lot of play with travel brands, too.… Read More
Events

Creativity in Crunch Time at SXSW

A team from MullenLowe’s Winston-Salem office is headed to SXSW this month to host a workshop, “Creativity in Crunch Time.” They will discuss the importance of story and simplicity as well as in-fighting and what to do when you simply run out of time. As Filmmakers, Content Creators, and Creatives, we’re constantly asked to create more with less. But restriction… Read More
Awards, Mullen in the News

MullenLowe Group on Ad Age’s 2018 A-List

For almost two decades, Lowe was the serial divorcée who just couldn’t find Mr. Right. Despite numerous matchmaking efforts of parent Interpublic Group of Cos. to marry it with a number of its other units, Lowe remained loveless. That is until three years ago, when the holding company landed on a compatible combination in MullenLowe… Read More
Work

Whole Foods “What Makes You Whole” Campaign Launch

The campaign, carrying the tagline “Whatever makes you whole,” rolls out this week on TV and digital platforms with a series of 15-second spots. “This new direction represents a much more lighthearted tone and message,” Lee Newman, CEO of MullenLowe U.S., said in a statement. “The campaign depicts relatable and judgment-free scenarios from the aisles… Read More
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