New Business

Patrón Spirits Selects Mullen and Mediahub as AOR

The margaritas have been flowing here ever since Patrón Spirits, the leader in the ultra-premium tequila category, selected Mullen and Mediahub as its new creative and media agency of record following a competitive review. The agency will support Patrón’s full portfolio of tequilas and liqueurs, as well as the company’s other spirits brands, Pyrat Rums and Ultimat Vodka.… Read More
Analysis & Opinion

Facebook Atlas Product Update

BACKGROUND The advertising industry has a major problem. Year after year we hear our colleagues proclaim, “This is the year of mobile.” Yet while consumers spend upwards of 25 percent of their time on mobile devices, advertising spend remains at less than 10 percent. The reason the industry isn’t keeping pace is clear: Measurement of… Read More
Work

Love is a Gift – MassMutual

Turn your next selfie into currency for a great cause with MassMutual‘s new social initiative, “Love is a Gift.” The idea is simple: Love is a valuable thing, and it should be shared. The program encourages people to upload pictures of themselves with loved ones to a gallery on loveisagift.com or tag photos on Instagram with #loveisagift.… Read More
Work

FVAP – Voting Comes Easy

To Americans, voting comes easy. Because every choice we make is essentially a vote. And while some choices are harder than others, we are happy to face down any chance to make a decision and express our opinions. This doesn’t change when you move away from home. And whether you find yourself on a military… Read More
Awards, Mullen in the News, Work

Big Night at CLIO and OMMA Awards

What a fun and happy night for Mullen and Mediahub at the CLIO and OMMA Awards last night. At CLIO we got Gold for National Geographic Channel’s Killing Kennedy website. Plus, two Bronze for American Greetings World’s Toughest Job and Century 21 Breaking Bad. Over at OMMA we picked-up “Best of Show” and Best Viral Campaign for… Read More
Analysis & Opinion

Now Trending: Icy CEO’s Make Great Content

Chances are if you have an Internet connection, you’ve heard about the #IceBucketChallenge for Amyotrophic lateral sclerosis, otherwise known as ALS or Lou Gehrig’s Disease. The Ice Bucket Challenge burst on to the social media scene after former Boston College baseball player Peter Frates, who suffers from ALS, emerged with a challenge to his Facebook… Read More
Awards, Work

UX Awards – Killing Kennedy

The UX Awards honor the most remarkable user experiences, celebrating top UX innovators and recognizing exceptional best practices. This year at the UXies, Mullen and National Geographic Channel received an honorable mention for KennedyandOswald.com. We are thrilled to have our talented UX team recognized, and honored to be in great company with incredible products like… Read More
New Business

TV Land Casts Mediahub/Mullen as Media AOR

TV Land is no longer home to just Opie, Andy and other classic television characters; the network has evolved to include original, scripted sitcoms like Hot in Cleveland and the all-new Younger. Mediahub/Mullen is excited to work with TV Land as their media AOR and continue with the nostalgia network down this new path. TV… Read More
Mullen in the News, Work

No. 6 Most Creative Woman in Advertising

Business Insider has named 36 ladies as the Most Creative Women in Advertising right now, and we are more than a little partial to number six, Andrea Mileskiewicz. To quote our President, Kristen Cavallo, “She’s humble, hardworking, collaborative, optimistic and smart. And, more importantly, she rocks red lipstick better than anyone else at Mullen.” While Andrea has… Read More