Work

A Major Change Coming to Broadcast?

Aereo, a startup subscription TV service company, is being sued by major broadcasting networks in New York to prevent the service from launching due to copyright infringement.  Aereo leases antennas to its consumers, that when activated with the company’s app, allows them to tune into broadcast TV as well as record programs on a cloud-based… Read More
Analysis & Opinion

Do you really want to know what’s on your plate?

Recently SRI – the folks behind Siri – announced a soon-to-be-available meal-snapping, calorie-counting application known today as Ceres. The concept works like this: A diner (a user) sits down to their meal and notices that it doesn’t have a food label (because when was the last time you saw a food label at home?). The… Read More
Work

The One Show

Jon Ruby’s Super-Amazing Creative Week @#CreativeWeek @The One Show By Jon Ruby, Creative Director, Mullen Wednesday, May 7 First day. Exciting stuff. I have to make three three-minute presentations for our Interactive Pencil winners. Instead of taking a taxi, like a normal person, I decide that I will get some fresh air and walk 26… Read More
Work

Facebook Doubles Down on the Messaging Space

Last Monday Facebook launched the latest 5.0 version of its Messenger app which now includes video messaging and improved photo messaging. The most drastic update was announced a few weeks prior when Facebook revealed they would be eliminating messaging from the main application altogether. Routing users to a separate app is an effort geared to… Read More
Mullen in the News, Work

#worldstoughestjob

The “World’s Toughest Job” video we created with Cardstore and American Greetings seems to have gone bona fide viral: 9.1 million YouTube views in the first three days  News coverage on Good Morning America, CNN, The View, Fox News, HuffingtonPost, Mashable, Time and The Today Show.  Celebrity Social sharing from Jessica Alba, Zooey Deschanel, Deepak Chopra… Read More
Analysis & Opinion

Why Facebook Video is a Game Changer

After much anticipation, last month Facebook announced that Premium Video Ads are officially available to advertisers.  The ads, which will auto-play a :15 second video in users’ newsfeeds are set to launch in late April. Once viewed, the initial :15 second will minimize into a carousel unit, where two additional videos (up to 20 minutes… Read More
Analysis & Opinion, Work

Finding TV Audiences Online

Challenge Working on National Geographic Channel, it’s no surprise we endeavor to target a TV viewing audience. We strive to reach those male non-fiction viewers – the guy watching Gold Rush or American Pickers on a Friday night. That said, we’re faced with one major obstacle. When NatGeo is restricted from running national spots on… Read More
Culture at Mullen, Hires & Promotions, Mullen in the News

Mullen Promotes Kristen Cavallo to President in Flagship Boston Office

Mullen Chief Executive Officer Alex Leikikh announced today that Kristen Cavallo has been promoted to President in the agency’s flagship Boston office in recognition of her extensive contributions to the company’s growth and transformation over the past three years. Since 2011, Cavallo has served as Chief Strategy Officer at Mullen and has been instrumental in… Read More