Analysis & Opinion

Native Advertising Should Be More Like Tortilla Chips

John Oliver’s (HBO’s Last Week Tonight With John Oliver) rant on native advertising has been making the rounds within advertising circles.  One of Oliver’s key complaints is that blending native ads with editorial content is like mixing Twizzlers with guacamole: “separately they are good, but if you mix them together, somehow you make both of… Read More
Analysis & Opinion

Mobile and Video: Keys to Reaching the Millennial Target

Everyone wants to capture Millennials attention, but why? At 77MM strong and with an economic spending power of $1.3 trillion dollars and growing, Millennials will soon take the place of Baby Boomers.[1] Having grown up with more viewing options than previous generations, Millennials are used to getting content on their own terms. The silver lining… Read More
Mullen in the News, New Business

ULTA BEAUTY SELECTS MULLEN AS NEW AGENCY-OF-RECORD

ULTA Beauty, a nationwide retailer of beauty products and salon services, has selected Mullen as its new advertising agency-of-record following a competitive review. Mullen prevailed based on strategic and creative thinking, as well as deep retail, beauty product and marketing-to-women expertise. “ULTA is focused on continuing to build a leadership brand in beauty and Mullen’s… Read More
Analysis & Opinion

Five Ways to Sit Less, Move More

I was recently riding the subway home and as I saw a guy on the train dive for an open seat, overheard him say to his friend, “After a long day of sitting, nothing that feels better than sitting some more.” Sound familiar? It’s funny when you think about it – you park it at… Read More
Mullen in the News, New Business

SHINOLA DETROIT SELECTS MEDIAHUB/MULLEN AS NEW MEDIA AGENCY OF RECORD

 Shinola, a Detroit-based watch brand, has chosen Mediahub/Mullen to join its marketing team as media agency of record. Mediahub/Mullen will work alongside Shinola’s creative agency, Partners & Spade, to develop integrated media campaigns to increase awareness and demand for Shinola watches, leather goods, bicycles and journals. “Mediahub’s forward-thinking work attracted us to the agency,” said… Read More
Awards

Bell Ringers

It’s always great to win an award for your work, but when that recognition is bestowed by your peers, for work on an issue that is really important, it means something even more. This week, we were honored to bring home two Gold Bells and an Honorable Mention from The Publicity Club of New England… Read More
Analysis & Opinion

Tracking the Multiscreen Consumer: Hands Are out of the Cookie Jar

It’s no secret that consumers are constantly shifting between their smartphones, tablets and desktops several times a day, making multiplatform advertising a hot commodity for brands. As users continue to seamlessly switch between their devices, consumer purchase behavior has also evolved into a multi-screen process. eMarketer reports that while 68% of consumers research products on… Read More
Analysis & Opinion

Xbox: Bridging Digital Video & Traditional TV

With the introduction of Xbox One last November, Microsoft has been working to position it’s next generation of gaming consoles as primary streaming devices for the modern living room. Recently at the Newfronts, Xbox Entertainment Studio’s (a Microsoft entertainment subsidiary) unveiled an extensive slate of programming to be released exclusively through its consoles and eventually… Read More