Analysis & Opinion

Our Perspective on the Upfronts and New Fronts

Mediahub/Mullen had strong representation at the recent TV Upfronts and the Digital Content NewFronts.  We listened to talking heads at Yahoo, AOL, Hulu, MSN and YouTube during the week of April 29, and two weeks later, we heard from ABC, NBC, Fox, CW and CBS.  Check out our POV on what this all means for… Read More
Work

Like, Explore the 80’s

Let’s play a game. I am going to list some things, and you are going to feel old. The Sony Walkman Teddy Ruxpin Z Cavaricci Karate Kid Shoulder pads INXS Intellivision Waterbeds Well, when you check out our new “Explore the 80’s” site for National Geographic Channel, everyone wins. Conceived as a companion to their six-part… Read More
Culture at Mullen

Investing in Research

Mediahub/Mullen names Erin Bilenchi Director of Media Research.  Formerly a Group Media Director with 14 years of agency experience, Erin understands the difficult questions keeping CMOs up at night. In her new position, Erin hopes to break ground with proprietary research, providing deeper insights to clients and help the agency better understand the changing face… Read More
Mullen in the News, Work

The Evolution of Outdoor Advertising

Allan Apjohn was recently a panelist at the Evolution of Outdoor Advertising luncheon hosted by the Columbus, Ohio chapter of the American Advertising Federation. As outdoor is more ubiquitous than ever, the panel discussion focused on how innovative agencies and clients are using digital, large-format spectaculars, and place-based executions to carve out the most impactful… Read More
New Business

Constant Contact

Constant Contact names Mediahub/Mullen agency-of-record following a competitive review.  Mediahub will be responsible for national media planning and buying across a range of media types as Constant Contact looks to support brand awareness and drive customer acquisition for its award-winning online marketing services. More than half a million small businesses, nonprofit organizations and associations use… Read More
Awards, Mullen in the News

The Award that Clients Really Care About

Mediahub/Mullen is one of nine media shops that won a Media EFFIE for our JetBlue Get Away With It campaign.  We are extremely proud to have represented JetBlue as the only EFFIE winner for media innovation.  By matching a clear insight with product benefit, we were able to create an engaging idea that produced not… Read More
Hires & Promotions

Another Great New Senior Exec Joins Our Ranks

Kristen Multer Abramo joins Mediahub as an SVP/Group Media Director.  Kristen has 14 years of industry experience working on a diverse set of brands such as Coca-Cola, P&G, Wendy’s, L’Oreal, Continental Airlines, Puma, General Mills, EarthLink, Avon and Dos Equis. Prior to joining Mediahub, Kristen was based in NY working for MediaVest/Publicis for over eight… Read More
Awards, Mullen in the News

A Huge Honor

Mediahub is named OMMA Media Planning Agency of the Year for the second time in four years.  This was in recognition of our award-winning work and dominance at every media award show.  It was also in acknowledgment of our ability to win major media AOR assignments. View Mediapost article here. Read More
Work

Preppin’ for Preppers

Are you prepared for Preppers tonight? If National Geographic Channel and our crew from Mediahub has anything to say about it, by tonight at 9:00 p.m. you will be. Season 2 of Doomsday Preppers premieres tonight on National Geographic Channel, and the Mediahub team pulled out all the stops to make the show a success.… Read More