Work

Dudes in boxers & ties all over America

The Mullen NC office caused a jolt in a bunch of big cities this morning when they dispatched a bunch of dudes in boxers & ties on to the streets of Boston, NYC, Seattle D.C. and seven other U.S. cities to promote the Men’s Wearhouse National Suit Drive. The promotion asks people to “Give the… Read More
Awards, Work

Media Plan of the Year: JetBlue Celebrity Baggage

I’m proud to announce that mediahub from Mullen and JetBlue this week won the coveted Adweek Media Plan of the Year Award.  We won it in the “Alternative Media” category for a program called “Celebrity Baggage.”  It ran in the strategically important Los Angeles market and used multiple tools in Mullen’s hyperbundled arsenal – PR/Social,… Read More
Analysis & Opinion, Events

The Stuff of Life – first thoughts from TEDGlobal in Edinburgh, Scotland

Having just returned from an intensive week of 18-minute sparks of innovation, I can say that TEDGlobal was far more than a conference. It was a community of intellectuals, thought-leaders and, above all, doers from every discipline: medicine, science, business, philanthropy and government.  If the world needs help solving its problems, I’m fairly certain this… Read More
Work

Zappos.com: More than Shoes!

For Mullen’s latest campaign for Zappos.com, we had an interesting task — communicate that the online retailer known for its shoe selection also has clothing. Embracing the Zappos’ core value of “Do more with less”, we did just that. Our new campaign features characters who would be a bit more comfortable if they’d only known… Read More
Culture at Mullen, Work

Highlights from Cannes

Attending the Cannes Lion Festival was like entering a parallel universe — and not just because we were looking at the world through rosé-colored glasses. At Cannes Lion, you are surrounded by the innovators, the legends, and the rising stars: 8,000 advertising creatives from over 90 countries, effectively transplanting the energy, culture and creativity of… Read More
Mullen in the News

The FBI’s version of a ShamWow ad

In all the hub-bub about the capture of infamous alleged mobster Whitey Bulger, my favorite quote was uttered by a Mullen colleague. Dustin Johnson, our resident media-creative director, told The Boston Herald that the PSA credited with leading to Whitey’s capture was the “FBI’s version of a ShamWow ad.” No doubt, you’ve seen the piece.… Read More
Awards, Work

Can this guy pick up a Lion?

Just  heard that Mullen’s Planet Fitness spots Lift Things Up and Application made the prestigious Film Short List (scroll down to category A19 Entertainment & Leisure) at the Cannes Lions International Festival of Creativity. “Film Short List” is the Cannes way of saying finalists in TV advertising. Planet Fitness is up against many worthy competitors,… Read More
Awards

Off to Cannes

As the global creative community descends on Cannes, a belated, but hearty congratulations to Planet Fitness for grabbing two Silver Cubes at the 90th Annual Art Directors Club Awards.  PF won silver in the Broadcast Media category for the Your Planet campaign and for the Lift Things Up spot. Best of Show went to W+K… Read More
Culture at Mullen, Work

Ya Bruins!

Having grown-up watching Orr, Espo, Cheese and the rest of the bad-ass Bruins of the 70’s when hockey ruled Boston, it’s great to see the team and the sport back in a big way. Everywhere you go you see people wearing Lucic and Thomas shirts, spoked-wheel logos in the windows of bars with the word… Read More