Analysis & Opinion

Why Ditto isn’t just another repeat

“Disruptive services always have three elements in common. They are always simpler, more fun and more useful.” Thus, Jyri Engestrom began his presentation to the recent Where 2.0 community. Engestrom is betting that his new SoLoMo application, Ditto, fulfills all three of those qualities. His presentation piqued my curiosity, so I decided to follow up… Read More
Work

Read Forever – Mullen’s first for Barnes & Noble

American Idol fans get ready for an ode to reading tomorrow night. Mullen’s first creative for Barnes & Noble will appear on the show as a 60-second spot. It’s one element in a multi-channel (TV, print, digital, social) campaign to support the NOOK Color and, in a broader sense, the love of reading. You can read more about the campaign… Read More
Work

Mr. Nonstop can’t stop talking about JetBlue

For the launch of Mullen’s first TV campaign for JetBlue, our goal was simple- help the airline own the idea of “nonstop.” And who better to help us than world-famous fast-talking 80’s TV pitchman John Moschitta (FedEx, Micro Machines)? In these simple but witty spots, “Mr. Nonstop”, a motor-mouthed, on-the-go businessman, extols the virtues of… Read More
Work

Where do bears go? At last an answer to the age-old question

It’s one week until the NHL Playoffs begin and we Bruins fans, and even Coach Claude Julien, have many questions. Who will the Bruins play in the opening round – Canadiens, Sabres, Rangers? Are we ready to make a championship run? Will the hard-nosed Shawn Thornton win the Bill Masterton Memorial Trophy for perseverance, sportsmanship… Read More
Analysis & Opinion

Appealing to the blogger ego

Everybody has an ego, and it’s the marketer’s job to appeal to it. When the blogger universe exploded, marketers beheld a population of influencers somewhere between everyday folks and professional journalists, but with serious word-of-mouth marketing power. So they met the blogger ego. As someone who’s been a journalist and a blogger receiving hundreds of… Read More