Hires & Promotions

Mullen names Kristen Cavallo Chief Strategy Officer

Mullen today announced that Kristen Cavallo will join the agency as Chief Strategy Officer, a key leadership role in guiding the company’s Brand Planning and Performance Strategy Group. Cavallo will be a member of Mullen’s Boston office Executive Committee, which establishes strategic vision, growth planning and company operations. Cavallo comes to Mullen from The Martin Agency, where she was… Read More
Analysis & Opinion

SXSWi: Let’s get engaged!

This year’s South by Southwest Interactive Festival started off tragically with the news of the Japan disaster casting a shadow over the otherwise jubilant festivities. But by the time SXSWi was over, the crowd-funding was in full swing, and all of the ubiquitous “dudes with beards and glasses” were heading to the airport to be… Read More
Work

New work for FAGE is nothing short of “plain extraordinary”

Today, we break our inaugural work for FAGE Total Greek Yogurt on national television. The mouthwatering 45-second commercial titled “Plain,” takes us on a poetic journey from “plainly plain” to “plain extraordinary”— the latter of which will become the brand’s new positioning line to reflect the delicious properties of the product itself. Through a seamless… Read More
Analysis & Opinion

Staying ahead

I thought I’d share a presentation I recently made at a management offsite. One of the characteristics we believe defines Mullen is a willingness to constantly embrace change. And despite some of our successes over the last year – making the AdAge A-list, being named among the most innovative marketing companies by Fast Company –… Read More
Mullen in the News

Mullen makes Fast Company list of Most Innovative Companies

Cool news -  Mullen has been named one of Fast Company’s Most Innovative Companies in Advertising & Marketing.The news broke in the March special issue on “The World’s 50 Most Innovative Companies.” In addition to the Big 50 (which included Apple, Facebook, Twitter and Netflix) Fast Company published industry specific lists for the following sectors:… Read More
Analysis & Opinion

Television 2.0: It’s Not Your Father’s CRT

We’ve all seen the latest work from Goodby Silverstein showcasing Logitech’s partnership with Google in “Kevin Bacon,” a commercial featuring the namesake actor and his greatest fan, Ivan Cobenk.  The spot positions Google TV as the preeminent way to indulge in everything Kevin Bacon and asks viewers to ponder an intriguing question: can watching too… Read More