Off to Cannes

As the global creative community descends on Cannes, a belated, but hearty congratulations to Planet Fitness for grabbing two Silver Cubes at the 90th Annual Art Directors Club Awards.  PF won silver in the Broadcast Media category for the Your Planet campaign and for the Lift Things Up spot. Best of Show went to W+K… Read More
Culture at Mullen, Work

Ya Bruins!

Having grown-up watching Orr, Espo, Cheese and the rest of the bad-ass Bruins of the 70’s when hockey ruled Boston, it’s great to see the team and the sport back in a big way. Everywhere you go you see people wearing Lucic and Thomas shirts, spoked-wheel logos in the windows of bars with the word… Read More
Analysis & Opinion

Why Ditto isn’t just another repeat

“Disruptive services always have three elements in common. They are always simpler, more fun and more useful.” Thus, Jyri Engestrom began his presentation to the recent Where 2.0 community. Engestrom is betting that his new SoLoMo application, Ditto, fulfills all three of those qualities. His presentation piqued my curiosity, so I decided to follow up… Read More

Read Forever – Mullen’s first for Barnes & Noble

American Idol fans get ready for an ode to reading tomorrow night. Mullen’s first creative for Barnes & Noble will appear on the show as a 60-second spot. It’s one element in a multi-channel (TV, print, digital, social) campaign to support the NOOK Color and, in a broader sense, the love of reading. You can read more about the campaign… Read More

Mr. Nonstop can’t stop talking about JetBlue

For the launch of Mullen’s first TV campaign for JetBlue, our goal was simple- help the airline own the idea of “nonstop.” And who better to help us than world-famous fast-talking 80’s TV pitchman John Moschitta (FedEx, Micro Machines)? In these simple but witty spots, “Mr. Nonstop”, a motor-mouthed, on-the-go businessman, extols the virtues of… Read More