Awards, Mullen in the News

Adweek’s Creative 100: Blake Winfree

29 Rising Agency Stars Who Are Keeping Advertising Relevant, Fresh and Fascinating Blake Winfree: VP and Creative Director, MullenLowe “Baby, sometimes it’s better to be misunderstood.” That was advice Blake Winfree’s grandmother gave him when he was a teenager, and it’s stuck with him as he’s risen through advertising’s ranks without surrendering his conscience or his… Read More
Work

Creatives Do Their Best Thinking Above the Clouds, Says EVA Air

MullenLowe sent three artists on a trip in the carrier’s first North American campaign. Airline amenities have been on the decline across the board, so these days carriers tend to tout tangible benefits like low prices or seats you can sleep in. The notion of “togetherness” gets a lot of play with travel brands, too.… Read More
Events

Creativity in Crunch Time at SXSW

A team from MullenLowe’s Winston-Salem office is headed to SXSW this month to host a workshop, “Creativity in Crunch Time.” They will discuss the importance of story and simplicity as well as in-fighting and what to do when you simply run out of time. As Filmmakers, Content Creators, and Creatives, we’re constantly asked to create more with less. But restriction… Read More
Awards, Mullen in the News

MullenLowe Group on Ad Age’s 2018 A-List

For almost two decades, Lowe was the serial divorcée who just couldn’t find Mr. Right. Despite numerous matchmaking efforts of parent Interpublic Group of Cos. to marry it with a number of its other units, Lowe remained loveless. That is until three years ago, when the holding company landed on a compatible combination in MullenLowe… Read More
Work

Whole Foods “What Makes You Whole” Campaign Launch

The campaign, carrying the tagline “Whatever makes you whole,” rolls out this week on TV and digital platforms with a series of 15-second spots. “This new direction represents a much more lighthearted tone and message,” Lee Newman, CEO of MullenLowe U.S., said in a statement. “The campaign depicts relatable and judgment-free scenarios from the aisles… Read More
Mullen in the News

Fast Company’s Top 5 Super Bowl Ads Of 2018

And And lo, another Super Bowl football and culturefest has passed. The Eagles of Philadelphia may have emerged victorious on the field, but here we’re primarily concerned with the game between major brands of all stripes, sizes, and tastes during the commercial breaks. There were car ads, food ads, beer ads, tech ads, football ads,… Read More