Mullen in the News, New Business

Mullen Wins U.S. Cellular

Some nice breaking news this holiday week. Mullen has been selected as the new agency-of-record for U.S. Cellular, one of the nation’s leading wireless telecommunications providers. We’ll be handling strategy, creative and analytics for U.S. Cellular across all traditional, digital and emerging media channels. Based in Chicago, U.S. Cellular provides wireless services to nearly six million… Read More
Culture at Mullen

Sailing the 14 Social C’s

All marketers know about the classic 5 P’s of marketing – product, price, place, promotion and people. In the modern marketing era, I like to think there are 14 ways that brands can engage with consumers via social media – call them the 14 Social C’s for short. Conversation – Skittles once posted on Facebook: … Read More
Mullen in the News

JetBlue Sox

After a week of drowning our sorrows following the Patriots Super Bowl disappointment, our good friends at JetBlue delivered an image to lift the spirits of New England sports fan and get us thinking about spring. JetBlue’s custom Red Sox-branded Airbus A320 was unveiled at Logan International Airport in Boston today and set-off on its maiden… Read More
Analysis & Opinion, Work

Doritos Wins Brand Bowl 2012

According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl telecast on the NBC Television Network this year. Brand Bowl ranks brands based on volume of chatter and positive/negative commentary on Twitter in reaction to their Super Bowl commercials. Doritos won with its “Crash the… Read More
Work

It’s Game Day at Brand Bowl 2012

OK football and TV advertising fans, the game day edition of Brand Bowl 2012 is live. Mullen and Boston.com together have launched Brand Bowl 2012, a social media event using Salesforce Radian6 to analyze the Twitter commentary and rate the most popular and disastrous Super Bowl TV commercials. Realizing how social media has changed the… Read More
Featured Post, Mullen in the News, Work

A Stand-Out Year

Many thanks to the editorial team at Advertising Age for recognizing Mullen as one of 10 Stand-Out Agencies in 2011. The big, much discussed and debated Ad Age A-List issue came out yesterday, and in the write-up on Mullen they said: My, has Mullen come a long way. What was once merely a reliable regional… Read More
Featured Post, Work

Brandbowl is back with new features

This post originally appeared on Creativity_Unbound. It’s that time of year again. The online Superbowl party that Mullen started three years ago to celebrate the age of Twitter is well into development. If you remember, we began our annual project when there weren’t very many ad types on Twitter. In 2009, most of the industry was… Read More
Analysis & Opinion, Events

Mobile Marketing Summit: A Recap

  No one has enough time.  This makes it impossible to attend every single marketing conference, even if the topic is something as sexy as mobile marketing and the holiday shopping season.  For those who were unable to attend, I have summarized my nine hour experience at Mobile Marketer’s Mobile Marketing Summit in approximately five… Read More
Featured Post, Work

Forget New Hampshire… Who will win at CES?

With the Iowa caucus behind them, the Republican candidates are vying for a win in New Hampshire. CNN will once again have John King and the wonderfully bearded Wolf Blitzer analyze Twitter chatter to understand how the public feels about the candidates, using tweets from the masses as a crystal ball to predict the outcome.… Read More