Events, Work

Crazy Light Show at the Boston Garden

Great game at the TD Boston Garden Friday night ’cause the Celtics won. Even better light show outside on the Causeway Street side of the building that we put on in partnership with adidas. It’s our first project for these guys and it’s to launch their new line of adizero shoes, including the Crazy Light… Read More
Featured Work, Mullen in the News, Work

What’s Your NOOK?

All you Mad Men nuts have probably seen this campaign running for the past few weeks. It’s our latest for Barnes & Noble and the NOOK Tablet. ADWEEK calls the campaign “pleasingly simple” in a recent Ad of the Day feature. Please have a look and let us know, what’s your NOOK? Read More
Featured Work, Mullen in the News

iRobot. Do you?

Our first work for iRobot and the incredible Roomba® vacuum cleaner breaks tonight – under the tag-line “iRobot. Do you?” The campaign was designed to celebrate not just the technology, but the unique bond that is created between people and robots. The Roomba is more than a household appliance, it’s an expression of the owner’s personality, a member of the… Read More
Analysis & Opinion

Pinterest: Don’t be a predator. Be a victim.

There’s been so much talk lately about Pinterest and the potential risks individuals and brands take when they start using the platform. If you believe the hype, when you use Pinterest in the way it was intended to be used, you’re doomed to face legal action for copyright infringement.  Time will tell if that actually… Read More
New Business

mediahub named AOR for National Geographic Channels

Some exciting news from mediahub, Mullen’s full-service media planning and buying unit. National Geographic Channels U.S. – which operates the National Geographic Channel and Nat Geo WILD – has selected mediahub as its new media agency-of-record following a competitive review. We’ll be handling planning and buying across all traditional and digital media platforms as the National Geographic Channels… Read More
Mullen in the News

The interest graph and marketing to consumer aspirations

I strongly believe that consumption is less about reflecting who we are–even though that’s clearly a fundamental dimension of it–as much as it’s about who we wish to be. That quote comes from Paul Mullins, a professor at Indiana University-Purdue University and president of the Society for Historical Archaeology.  Professor Mullins’ new book, The Archaeology of Consumer Culture, proposes… Read More

What if?

What if we thought more like inventors than advertisers? What if we teamed-up to work with the biggest bunch of what if-ers on the planet? So many questions, answered in this musical and visual journey through the idea lab at Mullen. The music, in case you’re wondering, is “Love You” by The Free Design. Credit writer Gabriel Ferrer,… Read More