Mullen in the News, Work

Chrysler wins BrandBowl2011- best advertiser on the Super Bowl telecast according to Twitter users

According to the 300,000+ tweets monitored by BrandBowl2011, Chrysler was the most effective brand to advertise on the Super Bowl telecast on the FOX Network this year. Cars.com was the least effective Super Bowl advertiser, according to the results (which were compiled immediately upon the game’s conclusion).   Chrysler won with a powerful two-minute long… Read More
Work

BrandBowl2011 is live – join the conversation

Get your adjectives ready: Brilliant, Genius, Hysterical. Or if you prefer:  Lame, Boring, Derivative, WTF. BrandBowl is back. Time to think about Super Bowl TV ads. For even in the age of social media, conversation, user participation and engagement, we still like a good TV commercial. And what better time and place to watch them… Read More
Analysis & Opinion

Super Bowl XLV: What a difference a year makes

In late December 2009, Mullen was presented with an opportunity to buy one of five remaining national spots for the Super Bowl airing just seven weeks later. The pricing was favorable and the placement opportunities were quite good. We ended up passing for various reasons, and CBS continued the daunting task of trying to sell… Read More
Mullen in the News

Mullen Makes the Advertising Age Agency A-List

It’s a great honor to report that Mullen has made the prestigious Advertising Age Agency A-List. This is one of the most coveted awards in our industry as Ad Age recognizes just 10 agencies among the thousands in our business for this distinction. In the special report just published tonight, Ad Age notes: Marketers Like… Read More
Analysis & Opinion

The new digital landscape

The new digital landscape is one of fragmentation, distribution, interaction, delegation, integration and elation! Media vehicles that dominate today – You Tube, Facebook – literally did not exist six years ago. The recession in 2009 drove a heightened focus on efficiency and increased digital display and paid search budgets at the expense of other channels.… Read More
Work

Swirly Time

Our beloved Boston Bruins are on a roll and these are good times at the TD Garden. So it’s no time for any wayward fan to break the Bruins Hockey Rules, as this poor guy found out. Read More
Analysis & Opinion

Media and marketing takeaways from CES

Long seen as the bellwether for innovation and technology, this year’s Consumer Electronics Show centered on content providers and distribution. Amongst all the announcements, unveilings and secret briefings, five key topics emerged: 1.) Media, technology and the innovators dilemma Consumer demand for access to content may just win out against corporate territorialism.  Sensing the pressing… Read More
Awards

Mullen/mediahub named an OMMA Agency-of-the-Year

Tomorrow night in NYC, Mullen’s mediahub will be recognized as OMMA‘s Agency of the Year 2010: Best Media Planning and Buying. OMMA is a MediaPost publication, self-described as “The Magazine of Online Media, Marketing and Advertising.” We’ll be sharing the stage with a group of outstanding agencies, including Wieden+Kennedy, which is cleaning-up with its Old… Read More
Analysis & Opinion

2011 = big year for mobile

Numerous media analysts predict this will be an explosive year for mobile, with broader adoption by marketers and increased functionality delivered by suppliers. I did a Q&A with Mobile Marketer offering some theories on what to expect on the mobile front this year. Below is a sneak preview and a link to the full story. … Read More