Where do bears go? At last an answer to the age-old question

It’s one week until the NHL Playoffs begin and we Bruins fans, and even Coach Claude Julien, have many questions. Who will the Bruins play in the opening round – Canadiens, Sabres, Rangers? Are we ready to make a championship run? Will the hard-nosed Shawn Thornton win the Bill Masterton Memorial Trophy for perseverance, sportsmanship… Read More
Analysis & Opinion

Appealing to the blogger ego

Everybody has an ego, and it’s the marketer’s job to appeal to it. When the blogger universe exploded, marketers beheld a population of influencers somewhere between everyday folks and professional journalists, but with serious word-of-mouth marketing power. So they met the blogger ego. As someone who’s been a journalist and a blogger receiving hundreds of… Read More
Hires & Promotions

Mullen names Kristen Cavallo Chief Strategy Officer

Mullen today announced that Kristen Cavallo will join the agency as Chief Strategy Officer, a key leadership role in guiding the company’s Brand Planning and Performance Strategy Group. Cavallo will be a member of Mullen’s Boston office Executive Committee, which establishes strategic vision, growth planning and company operations. Cavallo comes to Mullen from The Martin Agency, where she was… Read More
Analysis & Opinion

SXSWi: Let’s get engaged!

This year’s South by Southwest Interactive Festival started off tragically with the news of the Japan disaster casting a shadow over the otherwise jubilant festivities. But by the time SXSWi was over, the crowd-funding was in full swing, and all of the ubiquitous “dudes with beards and glasses” were heading to the airport to be… Read More

New work for FAGE is nothing short of “plain extraordinary”

Today, we break our inaugural work for FAGE Total Greek Yogurt on national television. The mouthwatering 45-second commercial titled “Plain,” takes us on a poetic journey from “plainly plain” to “plain extraordinary”— the latter of which will become the brand’s new positioning line to reflect the delicious properties of the product itself. Through a seamless… Read More
Analysis & Opinion

Staying ahead

I thought I’d share a presentation I recently made at a management offsite. One of the characteristics we believe defines Mullen is a willingness to constantly embrace change. And despite some of our successes over the last year – making the AdAge A-list, being named among the most innovative marketing companies by Fast Company –… Read More