Work

Swirly Time

Our beloved Boston Bruins are on a roll and these are good times at the TD Garden. So it’s no time for any wayward fan to break the Bruins Hockey Rules, as this poor guy found out. Read More
Analysis & Opinion

Media and marketing takeaways from CES

Long seen as the bellwether for innovation and technology, this year’s Consumer Electronics Show centered on content providers and distribution. Amongst all the announcements, unveilings and secret briefings, five key topics emerged: 1.) Media, technology and the innovators dilemma Consumer demand for access to content may just win out against corporate territorialism.  Sensing the pressing… Read More
Awards

Mullen/mediahub named an OMMA Agency-of-the-Year

Tomorrow night in NYC, Mullen’s mediahub will be recognized as OMMA‘s Agency of the Year 2010: Best Media Planning and Buying. OMMA is a MediaPost publication, self-described as “The Magazine of Online Media, Marketing and Advertising.” We’ll be sharing the stage with a group of outstanding agencies, including Wieden+Kennedy, which is cleaning-up with its Old… Read More
Analysis & Opinion

2011 = big year for mobile

Numerous media analysts predict this will be an explosive year for mobile, with broader adoption by marketers and increased functionality delivered by suppliers. I did a Q&A with Mobile Marketer offering some theories on what to expect on the mobile front this year. Below is a sneak preview and a link to the full story. … Read More
Work

Driving is believing: launching the Chevrolet Volt

While sitting in a rear passenger seat of the new Chevy Volt, as the car careened through the streets and avenues of New York at top speeds on Marathon Sunday, I could tell from the whites of my knuckles that the Volt is an amazing piece of machinery, and that this was like no other… Read More
Culture at Mullen

Life outside 40 Broad – creative muscle

When Rodney Raftery leaves his pristine, white desk at Mullen, he heads straight to the dark confines of a black box theater in Cambridge where he’ll be rehearsing for the next three hours. He won’t get home until close to midnight and he’ll be lucky if he has time to grab a granola bar for… Read More
Culture at Mullen

Making love – The Lobstar

Over the past 17 years I’ve made lots of things. Paintings, drawings, websites, book-covers, ad campaigns, logos, identities, lots of stuff that I cared about. My biggest concern has been to make work that I’m proud of and love. But, I think I may have missed one important thing. Do other people love it? This… Read More
Awards

Creative Media Awards – Olympus wins

Olympus and mediahub from Mullen won top prize for Best Use of New/Emerging/Experimental Media at the MediaPost Creative Media Awards in NYC last night. We won for the Look what you can do campaign which included augmented reality product demos (see video below), iPad advertising in Wired’s first app and a heavy dose of social… Read More
Work

Respect the jersey

Here’s the latest in the Bruins Hockey Rules series from Mullen. See if you can spot the all-time Bruins tough guy making a cameo in this one. Read More
Analysis & Opinion

Human branding gone too far?

As clutter continues to grow and advertisers search for more personal ways to interact with consumers, the ultimate individual branding experience is the Holy Grail. As Rob Dyrdek’s recent stunt or tattoo (awaiting proper confirmation) shows, we may have finally found the grail, and it’s not what we expected. Rob Dyrdek, having launched from skateboarder… Read More