Creative Media Awards – Olympus wins

Olympus and mediahub from Mullen won top prize for Best Use of New/Emerging/Experimental Media at the MediaPost Creative Media Awards in NYC last night. We won for the Look what you can do campaign which included augmented reality product demos (see video below), iPad advertising in Wired’s first app and a heavy dose of social… Read More

Respect the jersey

Here’s the latest in the Bruins Hockey Rules series from Mullen. See if you can spot the all-time Bruins tough guy making a cameo in this one. Read More
Analysis & Opinion

Human branding gone too far?

As clutter continues to grow and advertisers search for more personal ways to interact with consumers, the ultimate individual branding experience is the Holy Grail. As Rob Dyrdek’s recent stunt or tattoo (awaiting proper confirmation) shows, we may have finally found the grail, and it’s not what we expected. Rob Dyrdek, having launched from skateboarder… Read More
Analysis & Opinion

Are you testing before Advanced TV has scale?

It seems many marketers are waiting for the day when Advanced TV gains some national scale and becomes a real marketing opportunity. The truth is that the opportunity already exists, but it’s happening at the local level. Although the major MSOs have formed Project Canoe in an effort to nationalize  these local capabilities, the reality… Read More

MITX awards and the “digital” agency

(first published on Creativity Unbound) Last night MITX put on its annual award show ceremony, celebrating the best digital and interactive work in New England. It’s always fun to be there as the show attracts everyone from ad agencies to digital shops, production companies, start-ups, VCs and social media agencies. Boston has a big, healthy… Read More
Hires & Promotions

New chiefs @Mullen

A changing of the guard at Mullen today. Mark Wenneker is moving from Executive Creative Director to Chief Creative Officer. Edward Boches, who had been CCO for the past 11 years, is moving into the new role of Chief Innovation Officer. Here’s a quote from the big chief, our president and CEO Joe Grimaldi, explaining… Read More
Mullen in the News

The future of advertising – Fast Co’s take

Good read posted on Fast Company today (it will be in print edition on 11/30) regarding The Future of Advertising – Mayhem on Madison Avenue. Writer Danielle Sacks, famous for her profiles of Crispin’s Alex Bogusky, interviewed nearly 100 “Mad People” for the story and offers a thorough and thought-provoking analysis of where the business… Read More
New Business

Mullen wins FAGE Yogurt

Mullen has added another passion brand to the roster. FAGE, the fast-growing Greek yogurt brand, has named Mullen as its new U.S. agency-of-record. Joe Grimaldi, Mullen’s president and CEO, had this to say about the win: FAGE is a fantastic global brand built on amazing products that people love once they try them; and the… Read More
Analysis & Opinion

Transforming a report into actionable intelligence

Your dashboard is beautiful! It has impressive charts and graphs. Your client loves it! Over time though, you find that it isn’t providing enough insight to improve marketing performance. How do you use your report to create a prescription for action? The following suggestions will help. Segment your data for deeper understanding. Site visitors come… Read More