Analysis & Opinion

What a pitch – reflections on the 4A’s Institute

A group of 35 Boston ad agency “rising-stars” just wrapped-up a grueling 14-week course called the 4A’s Institute for Advanced Advertising Studies. Those familiar with the IAAS know it’s a fantastic talent development program for young ad-folk. For those of us who’ve lived it, the Institute is more than educational… it’s transformative. We learned about… Read More

Date night – congrats to the One Show winners

Quick congrats to all the winners at the One Show last night. Here at Mullen we’re proud because the Boston Bruins Date spot picked-up the lone pencil in the TV under $80K category. Now speaking of the Bruins, they’ve got a job to do tonight.  Looks like we pissed-off the Flyers with that nasty billboard… Read More
Analysis & Opinion

Facebook changes the game

At the F8 Developer Conference this week, Facebook didn’t just announce a few updates, they shared how their forward-thinking vision has come to life and forever changed the way people will share and become aware of information on the web. In essence it’s all about connections. Facebook started this movement when they introduced the “like”… Read More
Analysis & Opinion

Twitter’s new ad model

When are they going to make money? How can their valuation be so high? Remember MySpace and Second Life? Or even AOL? Platforms that were flying high and then hit a virtual ceiling. Well it appears Twitter may finally have an answer. Or at least a first step. The fast growing micro-blogging service – from… Read More