Awards

MullenLowe Creatives Honored At Interpublic Group’s Ninth Annual Inclusion Awards Ceremony

MullenLowe U.S. is pleased to announce that Erin Swenson Gorrall, V.P., Group Strategy Director, MullenLowe U.S., and Blake Winfree, Creative Director, MullenLowe U.S., were honored with the prestigious Inclusive Leadership Award at IPG’s ninth annual Inclusion Awards ceremony held in New York. Both leaders were recognized for their inspiring work with the 25Forty project, a… Read More
Analysis & Opinion

The Rise of Micro-influencers

There’s such a thing as being too popular. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. Through our influencer efforts we’ve found the deeper the relationship with the following, the more powerful the influencer. This is why smaller, niche influencers can be… Read More
Events

Comic-Con Recap 2017

Without fail each July, the most eclectic melting pot of geeks, advertising madmen and A-list celebrities descend on San Diego’s Gaslamp District for Comic-Con — the world’s biggest celebration of comic book culture. This year’s was the biggest SDCC yet, touting over 130,000 paid attendees, which doesn’t even account for the thousands more who flooded… Read More