Creativity in Crunch Time at SXSW

A team from MullenLowe’s Winston-Salem office is headed to SXSW this month to host a workshop, “Creativity in Crunch Time.” They will discuss the importance of story and simplicity as well as in-fighting and what to do when you simply run out of time. As Filmmakers, Content Creators, and Creatives, we’re constantly asked to create more with less. But restriction… Read More
Analysis & Opinion

URL goes IRL

Consumers want brick and mortar experiences. While they enjoy the convenience of online, they place more value on those in-person shopping moments. Far from annihilating the brick-and-mortar retail sector, major e-commerce brands are revitalizing it through creative concepts that merge URL and IRL experiences in new ways. Brooklyn-based startup: Bulletin rents out temporary physical space… Read More
Analysis & Opinion, Random acts of Mediahub

Boozy Reading – Week 8

It’s been a week of celebrations and even as the first three champagne toasts were fully endorsed, and even led, by management, they’ve asked that all employees adhere to the following guidelines moving forward: Please no champagne toasts followed by singing of the Mediahub fight song before 11am in your time zone without prior written approval.… Read More
Awards, Mullen in the News

MullenLowe Group on Ad Age’s 2018 A-List

For almost two decades, Lowe was the serial divorcée who just couldn’t find Mr. Right. Despite numerous matchmaking efforts of parent Interpublic Group of Cos. to marry it with a number of its other units, Lowe remained loveless. That is until three years ago, when the holding company landed on a compatible combination in MullenLowe… Read More
Analysis & Opinion, Random acts of Mediahub

Boozy Reading – Week 7

Congratulations on making it through Valentine’s Day and to the end of another week! Management would like to remind everyone that the foil should always be removed before consuming any of the chocolate hearts still strewn about the office. A lot of time and effort goes into hiring and training employees and choking deaths are… Read More
Analysis & Opinion, Random acts of Mediahub

Boozy Reading – Week 6

Just as broken hearts begin to mend in Boston, we find ourselves hurtling toward another Valentine’s Day. Brace yourselves. Chocolate is coming. Management has suggested streamlining your Valentine’s Day shopping with a list of all the people you don’t loathe and ranking them into the following categories: Love + Love Like Meh Works every time, they say. Now… Read More

Whole Foods “What Makes You Whole” Campaign Launch

The campaign, carrying the tagline “Whatever makes you whole,” rolls out this week on TV and digital platforms with a series of 15-second spots. “This new direction represents a much more lighthearted tone and message,” Lee Newman, CEO of MullenLowe U.S., said in a statement. “The campaign depicts relatable and judgment-free scenarios from the aisles… Read More
Mullen in the News

Fast Company’s Top 5 Super Bowl Ads Of 2018

And And lo, another Super Bowl football and culturefest has passed. The Eagles of Philadelphia may have emerged victorious on the field, but here we’re primarily concerned with the game between major brands of all stripes, sizes, and tastes during the commercial breaks. There were car ads, food ads, beer ads, tech ads, football ads,… Read More
Analysis & Opinion, Random acts of Mediahub

Boozy Reading – Week 5

Hello and congratulations on making it to Super Bowl weekend! Management has asked me to include the suggestion that sleeping on silk pillowcases could improve the appearance of your skin and hair. But they did not offer to secure any employee discounts so you’re on your own. Allure has some recommendations for pillowcases here and,… Read More