Analysis & Opinion, Random acts of Mediahub

Boozy Reading – Week 1

It’s 2018 and time to bring Simeon Edmund’s boozy reading off the email dirt road and speed up to the on ramp of the information superhighway.  Assuming we can operate better than the MBTA, count on a new installment each week. So bookmark this page and tell Siri/Google/Alexa to set an alarm for every Monday to check… Read More

Adweek’s Best Media Plans of 2017

MullenLowe Mediahub partnered with Netflix on two incredible campaigns, ‘Earn Your Power’ and ‘Unblockable ads,’ both of which have been recognized as two of Adweek’s Best Media Plans for 2017. ‘Earn Your Power’ launched with the new Netflix series, Iron Fist. Mediahub successfully reached its hard-to-engage target through exclusive video from the show and a livestream event with two… Read More
New Business

Staples Names MullenLowe’s Mediahub as Its Newest Media Agency Partner

Retail chain Staples has named Mediahub, the Boston-based media division of IPG’s MullenLowe, as its newest agency partner after a competitive review. The review pitted several agencies against one another with a focus on consumer insights and data services. Mediahub will handle the offline portion of Staples’ marketing efforts, including TV, out-of-home and print placements. Its… Read More
Analysis & Opinion

The Rise of Micro-influencers

There’s such a thing as being too popular. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. Through our influencer efforts we’ve found the deeper the relationship with the following, the more powerful the influencer. This is why smaller, niche influencers can be… Read More

Comic-Con Recap 2017

Without fail each July, the most eclectic melting pot of geeks, advertising madmen and A-list celebrities descend on San Diego’s Gaslamp District for Comic-Con — the world’s biggest celebration of comic book culture. This year’s was the biggest SDCC yet, touting over 130,000 paid attendees, which doesn’t even account for the thousands more who flooded… Read More