Analysis & Opinion

Human branding gone too far?

As clutter continues to grow and advertisers search for more personal ways to interact with consumers, the ultimate individual branding experience is the Holy Grail. As Rob Dyrdek’s recent stunt or tattoo (awaiting proper confirmation) shows, we may have finally found the grail, and it’s not what we expected. Rob Dyrdek, having launched from skateboarder… Read More
Analysis & Opinion

Are you testing before Advanced TV has scale?

It seems many marketers are waiting for the day when Advanced TV gains some national scale and becomes a real marketing opportunity. The truth is that the opportunity already exists, but it’s happening at the local level. Although the major MSOs have formed Project Canoe in an effort to nationalize  these local capabilities, the reality… Read More

MITX awards and the “digital” agency

(first published on Creativity Unbound) Last night MITX put on its annual award show ceremony, celebrating the best digital and interactive work in New England. It’s always fun to be there as the show attracts everyone from ad agencies to digital shops, production companies, start-ups, VCs and social media agencies. Boston has a big, healthy… Read More
Hires & Promotions

New chiefs @Mullen

A changing of the guard at Mullen today. Mark Wenneker is moving from Executive Creative Director to Chief Creative Officer. Edward Boches, who had been CCO for the past 11 years, is moving into the new role of Chief Innovation Officer. Here’s a quote from the big chief, our president and CEO Joe Grimaldi, explaining… Read More
Mullen in the News

The future of advertising – Fast Co’s take

Good read posted on Fast Company today (it will be in print edition on 11/30) regarding The Future of Advertising – Mayhem on Madison Avenue. Writer Danielle Sacks, famous for her profiles of Crispin’s Alex Bogusky, interviewed nearly 100 “Mad People” for the story and offers a thorough and thought-provoking analysis of where the business… Read More
New Business

Mullen wins FAGE Yogurt

Mullen has added another passion brand to the roster. FAGE, the fast-growing Greek yogurt brand, has named Mullen as its new U.S. agency-of-record. Joe Grimaldi, Mullen’s president and CEO, had this to say about the win: FAGE is a fantastic global brand built on amazing products that people love once they try them; and the… Read More
Analysis & Opinion

Transforming a report into actionable intelligence

Your dashboard is beautiful! It has impressive charts and graphs. Your client loves it! Over time though, you find that it isn’t providing enough insight to improve marketing performance. How do you use your report to create a prescription for action? The following suggestions will help. Segment your data for deeper understanding. Site visitors come… Read More

R2: A space traveler and Twitter enthusiast

On July 20, 1969, the U.S. put the first humans on the moon, which happens to be exactly 15 years prior to my birthday. And, while I share my birthday with such a landmark day, I’ve never really cared too much about aeronautics, space travel or robotics. And, I don’t think I’m alone in this… Read More
Analysis & Opinion

QR codes, another take

I’m assuming part of the reason you even bothered to read this post is because the obscure, colorless 2D code to the left, also known as a QR Code, piqued your interest. Maybe you’ve seen them before but never activated one, maybe you’ve never seen one, or maybe you’re in advertising and you think they’re… Read More