Culture at Mullen

Put the donut down – WLN’s Juggling without Jiggling

Agency life is tough. Long hours, frequent travel and an overabundance of food. We often wind up taking better care of our clients than we do of ourselves. To battle the bulge, Mullen and the Interpublic Group’s Women’s Leadership Network hosted “Juggling without Jiggling,” an event that attracted 45 powerful agency women, keen to learn… Read More
Analysis & Opinion

Driving downloads

It’s been a little over a week since mediahub from Mullen officially launched a new dedicated mobile practice and now we’re starting to roll-out content from the group. Mobile Catalyst Brenna Hanly has a story posted on Mobile Marketer with guidance on how to maximize mobile app downloads. Please have a look and let us… Read More

Letting the camera speak for itself

How do you promote a camera that can take photos and videos 30 feet underwater? Or that can withstand temperatures of -10 degrees, a 6 foot drop or even 220 pounds of pressure? You make an exclusively digital campaign to prove it works flawlessly in all of these conditions. In short, you let the camera… Read More
Hires & Promotions

Mobile catalyst – fusing media and creative in the new web gateway

Earlier this week, mediahub from Mullen formally announced the creation of a new mobile media practice that closely aligns our resident emerging media specialists with the agency’s integrated creative teams. This new mobile unit is the latest manifestation of a fast-growing capability. We’ve developed and implemented several successful mobile media and creative campaigns, and are… Read More
Analysis & Opinion

Save the cookies! Online privacy lunacy ensues…

I watched a Fox 25 Boston news report the other night about the “dangerous threat” that behavioral targeting is posing to consumers. I wasn’t shocked that the report positioned anonymous data being collected by digital cookies as villainous. But, I was frustrated because I know first-hand how much the consumer benefits outweigh any perceived threat.… Read More