Analysis & Opinion

Super Bowl XLV: What a difference a year makes

In late December 2009, Mullen was presented with an opportunity to buy one of five remaining national spots for the Super Bowl airing just seven weeks later. The pricing was favorable and the placement opportunities were quite good. We ended up passing for various reasons, and CBS continued the daunting task of trying to sell… Read More
Mullen in the News

Mullen Makes the Advertising Age Agency A-List

It’s a great honor to report that Mullen has made the prestigious Advertising Age Agency A-List. This is one of the most coveted awards in our industry as Ad Age recognizes just 10 agencies among the thousands in our business for this distinction. In the special report just published tonight, Ad Age notes: Marketers Like… Read More
Analysis & Opinion

The new digital landscape

The new digital landscape is one of fragmentation, distribution, interaction, delegation, integration and elation! Media vehicles that dominate today – You Tube, Facebook – literally did not exist six years ago. The recession in 2009 drove a heightened focus on efficiency and increased digital display and paid search budgets at the expense of other channels.… Read More
Work

Swirly Time

Our beloved Boston Bruins are on a roll and these are good times at the TD Garden. So it’s no time for any wayward fan to break the Bruins Hockey Rules, as this poor guy found out. Read More
Analysis & Opinion

Media and marketing takeaways from CES

Long seen as the bellwether for innovation and technology, this year’s Consumer Electronics Show centered on content providers and distribution. Amongst all the announcements, unveilings and secret briefings, five key topics emerged: 1.) Media, technology and the innovators dilemma Consumer demand for access to content may just win out against corporate territorialism.  Sensing the pressing… Read More
Awards

Mullen/mediahub named an OMMA Agency-of-the-Year

Tomorrow night in NYC, Mullen’s mediahub will be recognized as OMMA‘s Agency of the Year 2010: Best Media Planning and Buying. OMMA is a MediaPost publication, self-described as “The Magazine of Online Media, Marketing and Advertising.” We’ll be sharing the stage with a group of outstanding agencies, including Wieden+Kennedy, which is cleaning-up with its Old… Read More
Analysis & Opinion

2011 = big year for mobile

Numerous media analysts predict this will be an explosive year for mobile, with broader adoption by marketers and increased functionality delivered by suppliers. I did a Q&A with Mobile Marketer offering some theories on what to expect on the mobile front this year. Below is a sneak preview and a link to the full story. … Read More
Work

Driving is believing: launching the Chevrolet Volt

While sitting in a rear passenger seat of the new Chevy Volt, as the car careened through the streets and avenues of New York at top speeds on Marathon Sunday, I could tell from the whites of my knuckles that the Volt is an amazing piece of machinery, and that this was like no other… Read More
Culture at Mullen

Life outside 40 Broad – creative muscle

When Rodney Raftery leaves his pristine, white desk at Mullen, he heads straight to the dark confines of a black box theater in Cambridge where he’ll be rehearsing for the next three hours. He won’t get home until close to midnight and he’ll be lucky if he has time to grab a granola bar for… Read More