Save a life

Typically this time of year the airways become bombarded with scare tactic advertising designed to deter people from driving drunk. And while that is certainly one way to look at it, we thought we’d try something a bit more optimistic this year. Instead of shunning the people who drink and drive why not celebrate the… Read More
Analysis & Opinion

2010: A smarter, wiser and responsibly indulgent consumer

Based on our studies, we anticipate the consumer will transition into recovery mode in 2010 and start spending again, but with some degree of moderation. By contrast to the free-spending days of old, the post-apocalyptic consumer will be more savvy, responsible and prudent – although interestingly, as the year progresses, they’ll be increasingly more likely… Read More

Breaking Bread

Sometimes social media doesn’t start with social media.  It starts with a print ad that in and of itself is social because it inspires participation and conversation. Such was the case with this new execution for  Panera Bread that recently ran in USA Today. We were tasked by our clients Rick Vanzura and Michael Simon… Read More
New Business

Mullen wins Kumon

In what may be a bellwether of a general economic turn-around, we’ve been fortunate to report a flurry of new business at Mullen recently.  Zappos and hoodoo spirits earlier this fall; Krispy Kreme earlier this week. Today we announce that Kumon selected Mullen’s North Carolina office as North American agency-of-record following a competitive review that… Read More
New Business

Krispy Kreme picks Mullen

Tasty win for the Mullen North Carolina office as Krispy Kreme named us the new agency-of-record for North America.  Mullen will handle brand strategy, creative and media planning and buying support for the US and Canada. New creative work is expected to launch in Q1 of 2010. “Our new agency relationship with Mullen and IPG… Read More
Awards, Work

Meet the mullenoids

MITX asked all of the finalist agencies at their recent award show to do profile videos of themselves.  The theme this year was video games.  We call our video “The Mullenoids.” Comedian Jeff Caldwell, the emcee for the MITX Awards show, called it “the lighter side of workplace violence.”  Please have a look and judge… Read More

Blogging in the Alleghenies – a social media adventure

Navigating the ever-changing waters of social media marketing is becoming more challenging by the day. Apple recently announced the 100,000th app for the iPhone. A study from the Association of National Advertisers revealed that two thirds of marketers have now used social media in some capacity. Some brands have even chosen to market exclusively through… Read More
Analysis & Opinion, Awards

Pearls gathered at MITX and on the Edge

In a stroke of scheduling genius, Boston’s Ad Club and the Massachusetts Innovation and Technology Exchange (MITX) held two of their signature events on the same day and several fortunate people got the privilege to attend both. Following is one guy’s take on highlights from the day. In reverse chronological order, the 14th Annual MITX… Read More