Analysis & Opinion

Are you creating two-way communication?

In an incredibly short amount of time, the phrase “dialogue vs. monologue” has become trite. However, we all know that certain nomenclature becomes cliché because it is true. So yes, as much as I abhor this phrase, I do believe in creating dialogue and two emerging technologies we’re keeping a close eye on are AR… Read More
Analysis & Opinion

The top 5 Ways women will forever spend differently

Accept that women will forever spend differently. Less is more. In stuff and spending. Women who used to live by the “more-more-more” mantra are today behaving more responsibly when it comes to money. They’re re-imagining the American dream and taking both old-fashioned frugality and fringe creative consumption mainstream. There’s no use hoping things will “go… Read More
Analysis & Opinion

Women In Social Media Are Not Wallflowers

Women in social media are not wallflowers. Each day more than 3,000 brand messages are being delivered across thousands of portals of communication.From widgets to wikis to social tapestry, marketers seeking rich connections with female consumers can™t ignore the magnificent influence that the Internet and digital media have on women and their ability to influence each other Read More
Work

Live Blue: a simple way to preserve endangered oceans

From our perch at 40 Broad Street in Boston Mullen has a lovely view out to the New England Aquarium and Boston Harbor.  We’re constantly reminded of the great oceans in the distance and compelled to do something to preserve this precious natural resource.  In partnership with the Aquarium we’ve just launched “Live Blue,”  a… Read More
Awards, Work

This week’s featured Twitter user : @getolympus

Every week or two, mullen.com changes the featured Twitter feed on the right hand column of this page.  For the last couple of weeks it’s been our CCO Edward Boches who heads up our social media operations.  For the next two, it’s Michael Bourne, our in-house gadget freak who tweets for Olympus Imaging America, “the… Read More
Work

Stanley iPhone App

Challenge The launch of the Stanley iPhone application provided an opportunity to illustrate The Stanley Work’s commitment to business diversification and modern technology and to strengthen Stanley’s position as a progressive leader beyond its 166-year old hand tool heritage. Solution By combining social media channels and traditional press outreach, we raised awareness for the new… Read More
Work

Sweethearts meet hot bachelors

It’s must reading material for the beach.  The special double-issue People Summer’s Hottest Bachelor edition features Mullen’s first work for Sweethearts®, the famous NECCO candy brand.  Sweethearts® supports the USO and Operation USO Care Package, which has distributed over 1.5 million care packages to U.S. military service personnel.  Hope everyone will chip-in and send a… Read More