Analysis & Opinion

Is your brand becoming irrelevant?

“You may not like change, but you’ll like irrelevance even less.” That’s the quote in the emerging media room of our Boston office, a place where you can get a taste of how rapidly the marketing landscape is changing and the tremendous opportunities for brands to connect with consumers in new ways. For some, the… Read More
Analysis & Opinion

All social media gurus are liars

I’ve been re-reading the Seth Godin classic “All Marketers Are Liars” and, while it was written before social media gained such prominence, I’ve found it no less compelling today because of the valuable lessons he imparts. Godin’s point wasn’t that marketers are really liars, but that consumers choose to believe the stories that marketers are… Read More
Work

What’s with the gay golfer?

A few savvy observers have noted the appearance of a gay rights symbol (the Human Rights Campaign’s blue & gold logo on the guy’s shirt) in the new Orbitz hovercraft commercial from Mullen.  We’ve had press inquiries on this subject with people wondering about motives.  Well, it’s pretty simple.  Orbitz was the first online travel… Read More
Analysis & Opinion

Are you creating two-way communication?

In an incredibly short amount of time, the phrase “dialogue vs. monologue” has become trite. However, we all know that certain nomenclature becomes cliché because it is true. So yes, as much as I abhor this phrase, I do believe in creating dialogue and two emerging technologies we’re keeping a close eye on are AR… Read More
Analysis & Opinion

The top 5 Ways women will forever spend differently

Accept that women will forever spend differently. Less is more. In stuff and spending. Women who used to live by the “more-more-more” mantra are today behaving more responsibly when it comes to money. They’re re-imagining the American dream and taking both old-fashioned frugality and fringe creative consumption mainstream. There’s no use hoping things will “go… Read More
Analysis & Opinion

Women In Social Media Are Not Wallflowers

Women in social media are not wallflowers. Each day more than 3,000 brand messages are being delivered across thousands of portals of communication.From widgets to wikis to social tapestry, marketers seeking rich connections with female consumers can™t ignore the magnificent influence that the Internet and digital media have on women and their ability to influence each other Read More
Work

Live Blue: a simple way to preserve endangered oceans

From our perch at 40 Broad Street in Boston Mullen has a lovely view out to the New England Aquarium and Boston Harbor.  We’re constantly reminded of the great oceans in the distance and compelled to do something to preserve this precious natural resource.  In partnership with the Aquarium we’ve just launched “Live Blue,”  a… Read More