Work

Sweethearts meet hot bachelors

It’s must reading material for the beach.  The special double-issue People Summer’s Hottest Bachelor edition features Mullen’s first work for Sweethearts®, the famous NECCO candy brand.  Sweethearts® supports the USO and Operation USO Care Package, which has distributed over 1.5 million care packages to U.S. military service personnel.  Hope everyone will chip-in and send a… Read More
Culture at Mullen

Cycle City

Rolling on two wheels seems as natural as walking on two legs…especially when you take the Pittsburgh office of Mullen into account.  We’re passionate about cycling.  For us, it’s normal to see bikes littering the hallways or the bike rack, for helmets to be resting atop piles of RFPs and status meeting notes and for… Read More
Analysis & Opinion

The Extreme Makeover of America

America is going through a significant and profound cultural makeover. Exacerbated by the Presidential inauguration of Barack Obama and accelerated by the social implications related to the Great Recession – there are Macro Trends at large that are fundamentally changing consumer behavior: “from the way things used to be to the new reality.” As consumers… Read More
Work

Will it blend? Part two

That nutty Blendtec guy is at it again stuffing expensive cameras into his blender to see what’ll happen. Confession:  Mullen made him do it. It’s the focal-point of an all-out social media launch for the Olympus E-P1, a snazzy new device that is the world’s smallest digital SLR and HD video camera all-in-one. Get the… Read More
Culture at Mullen

We have a new logo and tagline

We figured we’re moving to Boston after 23 years in the mansion, we’re creating a new more open environment to mirror the way we actually work, and we’re launching a new website.  Might as well have a new logo that looks forward rather than backwards and a tagline that defines what we believe.  So here… Read More
Analysis & Opinion

Is mobile right for your brand?

Determining whether mobile is right for your brand is a critical question, as many marketers have fallen into the trap of “get me one of these.” The answer to  is often poorly articulated and overly complicated. So here it is, a simple answer to a simple question. Three Key Steps: 1.     Determine how much… Read More
Analysis & Opinion

The concept of content

It’s what we sell.  (“We have three concepts to show you today.”) It’s what we defend.  (“I hear what you’re saying, but that really changes the concept.”) And it’s how we hire.  (“Nice book, but I didn’t see any breakthrough concepts.”) We’ve even made it both a noun (“I really like that concept”) and a… Read More
Analysis & Opinion

After only one week on the agency side

As a social media consultant for the last two years, I’ve had the chance to take a top down look at the way in which a lot of agencies and companies approach social media. Often, it’s been seen as a secret sauce or magic bullet for a lagging product/campaign. It’s not that at all. Social… Read More