Analysis & Opinion

A look back at Barcelona

Without the typical fanfare of years past, the Mobile World Congress took place last week in Barcelona, Spain and for once Apple and Android did not dominate the news. Instead, it was Microsoft and Nokia, two well known companies that have lost their way and momentum in the critically important smartphone wars. Let’s start with… Read More
Analysis & Opinion

Wild west video

The mind-numbing proliferation of digital video has marketers in a frenzy to recover lost TV eyeballs and keep track of digital consumption through advances in measurement. Let’s ponder the landscape; by 2013, 188 million people in the U.S. will view online video at least once a month with over 80% of all users engaging and… Read More
Analysis & Opinion

How to win the BrandBowl

Doritos, Google and Focus on the Family. They were the three brands left standing on the podium at the conclusion of BrandBowl2010. Why you ask? Isn’t it obvious, I say? Simplicity. Buzz. And dialogue. Of course, we all know pulling off effective campaigns is a lot harder than it looks. It’s much easier to be… Read More
Analysis & Opinion, Work

Doritos wins the BrandBowl. Budweiser Select 55 is biggest loser.

According to the 63,000+ Twitter users whose comments were captured in BrandBowl2010, Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55 was the least effective brand.   Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting,… Read More