Culture at Mullen

Detroit mullenteers play Santa

It’s been a very long and challenging year in the state of Michigan and in Motown in particular. But we’re a tough and resilient city and at this time of year it’s more evident than ever that we’re most definitely a city of people that looks out for our neighbors. Gleaners Community Food Bank receives… Read More
Work

Save a life

Typically this time of year the airways become bombarded with scare tactic advertising designed to deter people from driving drunk. And while that is certainly one way to look at it, we thought we’d try something a bit more optimistic this year. Instead of shunning the people who drink and drive why not celebrate the… Read More
Analysis & Opinion

2010: A smarter, wiser and responsibly indulgent consumer

Based on our studies, we anticipate the consumer will transition into recovery mode in 2010 and start spending again, but with some degree of moderation. By contrast to the free-spending days of old, the post-apocalyptic consumer will be more savvy, responsible and prudent – although interestingly, as the year progresses, they’ll be increasingly more likely… Read More
Work

Breaking Bread

Sometimes social media doesn’t start with social media.  It starts with a print ad that in and of itself is social because it inspires participation and conversation. Such was the case with this new execution for  Panera Bread that recently ran in USA Today. We were tasked by our clients Rick Vanzura and Michael Simon… Read More
New Business

Mullen wins Kumon

In what may be a bellwether of a general economic turn-around, we’ve been fortunate to report a flurry of new business at Mullen recently.  Zappos and hoodoo spirits earlier this fall; Krispy Kreme earlier this week. Today we announce that Kumon selected Mullen’s North Carolina office as North American agency-of-record following a competitive review that… Read More
New Business

Krispy Kreme picks Mullen

Tasty win for the Mullen North Carolina office as Krispy Kreme named us the new agency-of-record for North America.  Mullen will handle brand strategy, creative and media planning and buying support for the US and Canada. New creative work is expected to launch in Q1 of 2010. “Our new agency relationship with Mullen and IPG… Read More