Work

Grain Foods Foundation: Making bread into art

Challenge:Educate moms about bread’s nutrition while supporting people in need Solution:Turn consumer-generated art into meals for hungry families How do you get Moms to engage with a message about the nutritional value of sliced bread?  The fact is, we all love to eat it, but we may not necessarily want to read about folic acid… Read More
Work

Four Seasons: Big ideas from tiny details

Challenge: Evoke the emotional experience of the world’s leading luxury hotel brand Solution: Focus on the tangible and intangible things that please discerning guests The kind of traveler who stays at Four Seasons appreciates the finer details in life. A beautifully turned bed. A perfectly mixed cocktail. A moment that captures the essence of a… Read More
Work

SunTrust: Banks Have Left Us on Shaky Ground; Time for a Change

Challenge: Establish SunTrust as a trusted partner in this day and age when no one trusts financial institutions. Solution: Stand for something that consumers can genuinely believe in. Live solid. After the meltdown, that’s what people everywhere were looking for. A way to be solid, live solid, do business with a bank that was solid.… Read More
Work

La Quinta: If You Have to Wake Up, at Least Wake Up on the Bright Side

Challenge: Refresh La Quinta’s brand positioning to differentiate it from a sea of look-alike competitors. Solution: By being an antidote to negativity and stress, La Quinta can build an emotional bond with travelers. Let’s face it: Travel has become pretty stressful these days. Especially for business travelers, who shuffle around the country praying for upgrades… Read More
Work

Stanley: Smashing through dull product demos

Challenge: Advertise the Stanley Fubar FatMax Extreme Demolition Tool. Solution: Inject the Internet with testosterone. Before construction workers can raise the skyscrapers and condo complexes of tomorrow, they need to get today’s rubble out of the way. So you’d imagine that the Stanley Fubar wouldn’t need much advertising to sell like heavy, steel hotcakes. Still,… Read More
Work

New England Aquarium: Shaaaaks invade Boston

Challenge: Promote the Aquarium’s Sharks and Rays exhibit on a guppy-sized budget Solution: Use local landmarks for maximum impact Not since Jaws was filmed on Martha’s Vineyard has there been so much buzz about sharks in New England. We launched this campaign for the New England Aquarium during prime swim season. Print and outdoor work… Read More
Work

National Grid: Turning a utility in a movement

Challenge: Establish National Grid as part of the solution to global warming Solution: Start a movement called the Power of Action that inspires customers to save energy Utilities are among the lowest-interest categories in advertising. The work is often boring, feel-good imagery. But for National Grid, Mullen transcended the category by creating a campaign that… Read More