New England Aquarium: Shaaaaks invade Boston

Challenge: Promote the Aquarium’s Sharks and Rays exhibit on a guppy-sized budget Solution: Use local landmarks for maximum impact Not since Jaws was filmed on Martha’s Vineyard has there been so much buzz about sharks in New England. We launched this campaign for the New England Aquarium during prime swim season. Print and outdoor work… Read More

National Grid: Turning a utility in a movement

Challenge: Establish National Grid as part of the solution to global warming Solution: Start a movement called the Power of Action that inspires customers to save energy Utilities are among the lowest-interest categories in advertising. The work is often boring, feel-good imagery. But for National Grid, Mullen transcended the category by creating a campaign that… Read More

Big Ideas from tiny details

Next time you see a brand’s marketing, ask yourself “Does it ring true?” When marketing is at its best, the brand and the advertising behave as one, and client and agency are perfectly aligned in making it happen. The brand itself should set this harmony in motion: the campaign amplifies what’s already there. With our… Read More

Virgin Money

Challenge: Surrounded by a sea of personal financial tools and major brands and against the backdrop of Virgin’s acquisition of Circle Lending, a peer-to-peer lending organization, introduce Virgin Money in the United States with a distinct Virgin feel. Solution: Armed with the idea that Virgin Money is a financial revolution that is Changing the Face… Read More


Challenge: Upromise launched to a big splash in 2001, but as the company grew and leadership changed, resources eroded and the company lost touch with its core moms audience. Many reporters who covered the company in its early years were left wondering if it still existed or provided any benefit to families looking to save… Read More

Timberland PR

Challenge: Create a corporate social presence for Timberland that supports multiple product lines, initiatives, partnerships and various social properties , while inspiring passion for the outdoors and fostering personal connections with the Timberland brand. Solution: Maximizing a pre-established fan group, Mullen launched a robust Timberland Facebook experience for thousands of passionate fans providing the community… Read More

Saucony PR

Challenge: Create growth potential in a highly competitive retail landscape when runners are extremely brand loyal. Solution: Engage youth and scholastic runners with events and Web 2.0 tactics to secure their brand loyalty before they establish an affinity for a brand. Maximizing the success of the existing Spike Night platform, an exclusive retailer program designed… Read More

Stanley Black & Decker

Challenge: For many years, Stanley focused on the Do-It-Yourself marketplace, which served the company well until it faced a slowdown in the mid-90s. In reality, its product line was far broader than just the consumer market, including divisions that serviced a wide range of commercial applications. By that time, the brand had fallen out of… Read More

Stanley iPhone App

Challenge: The launch of the Stanley iPhone application provided an opportunity to illustrate The Stanley Work’s commitment to business diversification and modern technology and to strengthen Stanley’s position as a progressive leader beyond its 166-year old hand tool heritage. Solution: By combining social media channels and traditional press outreach, we raised awareness for the new… Read More
Culture at Mullen, Work

What We Do

We create content of all types and in all forms, and then produce that content on any digital or mobile, traditional or nontraditional platform. We distribute content through both unpaid and paid media, including social networks and communities that we tap and build ourselves. We provide executive visibility and strategic counsel and create leadership platforms… Read More