Work

GM Advanced Technologies – From fuel economy to fuel cells

For the past 10 years, Mullen has been working with General Motors to help broaden the public dialogue beyond hybrids and promote GM’s wide range of propulsion technologies, including not just hybrids, but also advanced gasoline engines, alternative fuels like ethanol,  and the holy grail of automotive reinvention – hydrogen fuel cell vehicles that emit… Read More
Work

Grain Foods Foundation: making bread into art

How do you get moms to engage with a message about the nutritional value of sliced bread? The fact is, we all love to eat it, but we may not necessarily want to read about folic acid or carbohydrates and why they’re so good for us. At the same time, in this day and age,… Read More
Work

American Diabetes Association: building a movement to stop diabetes

Diabetes is a complex disease striking more often than cases of AIDS, cancer and heart disease combined, yet research reveals the vast majority of Americans don’t understand its seriousness, its complications or its potential to affect the lives of 1 in 3 children born today. Faced with these mass misconceptions, the American Diabetes Association asked… Read More
Work

Ad Council: Cracking down on buzzed driving

Challenge: Communicate the dangers of buzzed driving to young people Solution: Use comedy and the element of surprise in an unexpected way In the latest installment of Mullen’s Buzzed Driving Is Drunk Driving campaign, we show what happens when the party’s over. These ads are for anyone who’s ever said “I’m not drunk…just a little… Read More
Analysis & Opinion

7 Modes of the Mind: A better way to connect with consumers

It’s a new age in marketing communications and the digital revolution is fundamentally changing the way consumers interact with and consume content, information, and technology. New connection opportunities – e.g., social media, are emerging and quickly gaining critical mass. And many clients and agencies are asking “How can a brand win in the changing marketing… Read More
Analysis & Opinion

Saving is the new sexy…now what?

We, the consumers of America, have had a pretty good run. We’ve filled our homes and our lives with a dazzling array of goods and services, unlimited by choice or availability of credit. We’ve had a huge impact on the brands we choose, as our purchasing habits and preferences dictate colors, styles and even functionality.… Read More
Analysis & Opinion

Consumer Pulse: Americans Want to Feel the Love

In a down economy, consumers are reevaluating their brand relationships. Authenticity is the new sex symbol, as consumers are looking for real and meaningful connections. Any brand that doesn’t shape up is headed for the brand divorce court. In contrast, brands that understand that consumers are looking for love will strengthen their bond. Here’s what… Read More
Work

When it all works together, it’s a piece of art.

On May 5, Diane Sawyer featured our client Grain Foods Foundation on Good Morning America, calling attention to the foundation’s efforts to donate food and money to Feeding America. More than 2.4 million people tuned into the show and another 2.5 million visited GMA’s website that day. Think you can generate that kind of PR… Read More
Analysis & Opinion

Consumer Pulse: Shifting from Consumerism to Causism

90% of Americans are interested in what companies are doing to promote social change — and social responsibility is becoming a larger part of what consumers look for in brands today. In particular, sustainability and cause-related associations have become new and relevant ways for brands to build loyalty. Here’s a snapshot of what we found:… Read More