Stanley Black & Decker

Challenge: For many years, Stanley focused on the Do-It-Yourself marketplace, which served the company well until it faced a slowdown in the mid-90s. In reality, its product line was far broader than just the consumer market, including divisions that serviced a wide range of commercial applications. By that time, the brand had fallen out of… Read More

Stanley iPhone App

Challenge: The launch of the Stanley iPhone application provided an opportunity to illustrate The Stanley Work’s commitment to business diversification and modern technology and to strengthen Stanley’s position as a progressive leader beyond its 166-year old hand tool heritage. Solution: By combining social media channels and traditional press outreach, we raised awareness for the new… Read More
Culture at Mullen, Work

What We Do

We create content of all types and in all forms, and then produce that content on any digital or mobile, traditional or nontraditional platform. We distribute content through both unpaid and paid media, including social networks and communities that we tap and build ourselves. We provide executive visibility and strategic counsel and create leadership platforms… Read More
Culture at Mullen

The Truths We Live By

The world in which we operate changes every day. As a group, we understand and embrace the convergence of new technologies with traditional influence. Our approach and our programs are guided by a set of undeniable insights into consumer behavior. Consumers want more participation and even control. It is no longer good enough to think… Read More
Culture at Mullen, Work

Our Guiding Principles

At a time of economic upheaval and social change, there are many reasons to choose an agency. Experience. Skills. Reputation. Size. Chemistry.  When we ask our clients why they chose us or what makes our longest-lasting, most productive relationships tick, we inevitably hear some combination of the following reasons. We start in a different place… Read More

Tommee Tippee: the latest British Invasion

Tommee Tippee, the number one baby feeding brand in the UK, has been delivering innovative, high quality products to help moms and babies for more than 50 years.  In the U.K., a new Tommee Tippee product is sold every three seconds.  In the U.S., the brand is just being discovered. Tommee Tippee asked Mullen to… Read More

Panera: breaking bread with an entire community

Panera is a brand about warmth and sharing. It’s a brand around which people gather.  It’s a place where people come together.  It only makes sense that its marketing would work the same way. Mullen was tasked by our clients to conceive an ad that captured the essence of Panera. They also wanted an idea… Read More

Olympus: Creating the Ultimate Multimedia Blend

In April, 2009, Mullen launched the Olympus E-P1, the world’s smallest interchangeable lens camera that shoots brilliant stills and HD video. In the competitive consumer electronics market where behemoths like Nikon can afford buying Ashton Kutcher on network TV, Olympus needed a marketing campaign that would be as innovative, nimble and as smart as the… Read More

GM Advanced Technologies – From fuel economy to fuel cells

For the past 10 years, Mullen has been working with General Motors to help broaden the public dialogue beyond hybrids and promote GM’s wide range of propulsion technologies, including not just hybrids, but also advanced gasoline engines, alternative fuels like ethanol,  and the holy grail of automotive reinvention – hydrogen fuel cell vehicles that emit… Read More

Grain Foods Foundation: making bread into art

How do you get moms to engage with a message about the nutritional value of sliced bread? The fact is, we all love to eat it, but we may not necessarily want to read about folic acid or carbohydrates and why they’re so good for us. At the same time, in this day and age,… Read More