Analysis & Opinion

Consumer Pulse: Millennials Rock the Elections

The voice of the Millennial has been heard – as nearly 24 million young Americans went to the polls this election – an increase of more than 10% over 2004. This new generation of voters significantly influenced the outcome of the elections in favoring Barack Obama by a margin of more than two-to-one. This outcome… Read More
Analysis & Opinion

Consumer Pulse: America Needs to Feel Good Again

These are unprecedented times with the credit crunch, declining home equity, stock market volatility and downward spiraling 401(k)s. Consumers are feeling distraught, disillusioned, and emotionally drained. Consumer sentiment, as a predictor of behavioral intent, is near all time record lows. And in a recent national opinion poll three out of four consumers feel “that things… Read More