Work

SunTrust: Banks Have Left Us on Shaky Ground; Time for a Change

Challenge: Establish SunTrust as a trusted partner in this day and age when no one trusts financial institutions. Solution: Stand for something that consumers can genuinely believe in. Live solid. After the meltdown, that’s what people everywhere were looking for. A way to be solid, live solid, do business with a bank that was solid.… Read More
Work

La Quinta: If You Have to Wake Up, at Least Wake Up on the Bright Side

Challenge: Refresh La Quinta’s brand positioning to differentiate it from a sea of look-alike competitors. Solution: By being an antidote to negativity and stress, La Quinta can build an emotional bond with travelers. Let’s face it: Travel has become pretty stressful these days. Especially for business travelers, who shuffle around the country praying for upgrades… Read More
Work

Stanley: Smashing through dull product demos

Challenge: Advertise the Stanley Fubar FatMax Extreme Demolition Tool. Solution: Inject the Internet with testosterone. Before construction workers can raise the skyscrapers and condo complexes of tomorrow, they need to get today’s rubble out of the way. So you’d imagine that the Stanley Fubar wouldn’t need much advertising to sell like heavy, steel hotcakes. Still,… Read More
Work

New England Aquarium: Shaaaaks invade Boston

Challenge: Promote the Aquarium’s Sharks and Rays exhibit on a guppy-sized budget Solution: Use local landmarks for maximum impact Not since Jaws was filmed on Martha’s Vineyard has there been so much buzz about sharks in New England. We launched this campaign for the New England Aquarium during prime swim season. Print and outdoor work… Read More
Work

National Grid: Turning a utility in a movement

Challenge: Establish National Grid as part of the solution to global warming Solution: Start a movement called the Power of Action that inspires customers to save energy Utilities are among the lowest-interest categories in advertising. The work is often boring, feel-good imagery. But for National Grid, Mullen transcended the category by creating a campaign that… Read More
Work

Big Ideas from tiny details

Next time you see a brand’s marketing, ask yourself “Does it ring true?” When marketing is at its best, the brand and the advertising behave as one, and client and agency are perfectly aligned in making it happen. The brand itself should set this harmony in motion: the campaign amplifies what’s already there. With our… Read More
Work

Virgin Money

Challenge: Surrounded by a sea of personal financial tools and major brands and against the backdrop of Virgin’s acquisition of Circle Lending, a peer-to-peer lending organization, introduce Virgin Money in the United States with a distinct Virgin feel. Solution: Armed with the idea that Virgin Money is a financial revolution that is Changing the Face… Read More
Work

Upromise

Challenge: Upromise launched to a big splash in 2001, but as the company grew and leadership changed, resources eroded and the company lost touch with its core moms audience. Many reporters who covered the company in its early years were left wondering if it still existed or provided any benefit to families looking to save… Read More
Work

Timberland PR

Challenge: Create a corporate social presence for Timberland that supports multiple product lines, initiatives, partnerships and various social properties , while inspiring passion for the outdoors and fostering personal connections with the Timberland brand. Solution: Maximizing a pre-established fan group, Mullen launched a robust Timberland Facebook experience for thousands of passionate fans providing the community… Read More