Analysis & Opinion

Why Facebook Video is a Game Changer

After much anticipation, last month Facebook announced that Premium Video Ads are officially available to advertisers.  The ads, which will auto-play a :15 second video in users’ newsfeeds are set to launch in late April. Once viewed, the initial :15 second will minimize into a carousel unit, where two additional videos (up to 20 minutes… Read More
Analysis & Opinion, Work

Finding TV Audiences Online

Challenge Working on National Geographic Channel, it’s no surprise we endeavor to target a TV viewing audience. We strive to reach those male non-fiction viewers – the guy watching Gold Rush or American Pickers on a Friday night. That said, we’re faced with one major obstacle. When NatGeo is restricted from running national spots on… Read More
Analysis & Opinion

Who Will Win on Sunday?

No, I’m not talking about Seattle vs Denver. I’m talking about Facebook vs. Twitter. Shazam vs. Twitter TV. In the latest shakeout of Social-TV apps, Shazam is making a final push to survive. How so? By partnering with Facebook, of course. When introduced in 2002, Shazam started out as a must-have smartphone app for discovering… Read More
Awards, Featured Work, Work

Top 10 Mobile Advertising Campaigns of 2013 – Mullen’s JetBlue Makes the List

Mobile Marketer announces their “Top 10 Mobile Advertising Campaigns of 2013” and Mullen’s JetBlue work makes the list. JetBlue was the first brand in the United States to leverage a new voice-activated ad this year.  The airline and mediahub/Mullen partnered with Mobile Theory on the ads, which appeared as collapsed ads within mobile sites and… Read More
Mullen in the News

MediaHub, OwnerIQ Strengthen Ties In New Partnership

Mediahub/Mullen has created a partnership with demand-side platform and data management firm OwnerIQ. Under the terms of the agreement, Mediahub will gain access to the OwnerIQ database on the shopping behavior of 200 million consumers. “The custom tools we build on top of this rich data will enable us to address our clients’ business needs… Read More