New Business

Royal Caribbean Selects Mediahub

Adding to the roster of travel clients, Mediahub has been awarded the media business of the Royal Caribbean account. In May, Mullen Lowe US pitched and won the creative business in an equally highly coveted review. Mindshare was the incumbent media shop. Mediahub will be responsible for planning and buying across all traditional and digital… Read More
New Business

Patrón Spirits Selects Mullen and Mediahub as AOR

The margaritas have been flowing here ever since Patrón Spirits, the leader in the ultra-premium tequila category, selected Mullen and Mediahub as its new creative and media agency of record following a competitive review. The agency will support Patrón’s full portfolio of tequilas and liqueurs, as well as the company’s other spirits brands, Pyrat Rums and Ultimat Vodka.… Read More
Analysis & Opinion

Facebook Atlas Product Update

BACKGROUND The advertising industry has a major problem. Year after year we hear our colleagues proclaim, “This is the year of mobile.” Yet while consumers spend upwards of 25 percent of their time on mobile devices, advertising spend remains at less than 10 percent. The reason the industry isn’t keeping pace is clear: Measurement of… Read More
New Business

TV Land Casts Mediahub/Mullen as Media AOR

TV Land is no longer home to just Opie, Andy and other classic television characters; the network has evolved to include original, scripted sitcoms like Hot in Cleveland and the all-new Younger. Mediahub/Mullen is excited to work with TV Land as their media AOR and continue with the nostalgia network down this new path. TV… Read More
Analysis & Opinion

Native Advertising Should Be More Like Tortilla Chips

John Oliver’s (HBO’s Last Week Tonight With John Oliver) rant on native advertising has been making the rounds within advertising circles.  One of Oliver’s key complaints is that blending native ads with editorial content is like mixing Twizzlers with guacamole: “separately they are good, but if you mix them together, somehow you make both of… Read More
Analysis & Opinion

Mobile and Video: Keys to Reaching the Millennial Target

Everyone wants to capture Millennials attention, but why? At 77MM strong and with an economic spending power of $1.3 trillion dollars and growing, Millennials will soon take the place of Baby Boomers.[1] Having grown up with more viewing options than previous generations, Millennials are used to getting content on their own terms. The silver lining… Read More
Mullen in the News, New Business

SHINOLA DETROIT SELECTS MEDIAHUB/MULLEN AS NEW MEDIA AGENCY OF RECORD

 Shinola, a Detroit-based watch brand, has chosen Mediahub/Mullen to join its marketing team as media agency of record. Mediahub/Mullen will work alongside Shinola’s creative agency, Partners & Spade, to develop integrated media campaigns to increase awareness and demand for Shinola watches, leather goods, bicycles and journals. “Mediahub’s forward-thinking work attracted us to the agency,” said… Read More
Analysis & Opinion

Tracking the Multiscreen Consumer: Hands Are out of the Cookie Jar

It’s no secret that consumers are constantly shifting between their smartphones, tablets and desktops several times a day, making multiplatform advertising a hot commodity for brands. As users continue to seamlessly switch between their devices, consumer purchase behavior has also evolved into a multi-screen process. eMarketer reports that while 68% of consumers research products on… Read More
Analysis & Opinion

Xbox: Bridging Digital Video & Traditional TV

With the introduction of Xbox One last November, Microsoft has been working to position it’s next generation of gaming consoles as primary streaming devices for the modern living room. Recently at the Newfronts, Xbox Entertainment Studio’s (a Microsoft entertainment subsidiary) unveiled an extensive slate of programming to be released exclusively through its consoles and eventually… Read More