Work

Acura Launches All-New 2015 TLX Performance Luxury Sedan with Biggest Marketing Campaign in Brand History

Acura has launched the all-new 2015 TLX performance luxury sedan with the biggest marketing campaign in the brand’s history. The TLX, which combines sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, is the star of a 360-degree marketing campaign under the theme “It’s that kind of thrill.” The campaign, from Mullen LA, launched with the TV anthem spot “My… Read More
Awards, Mullen in the News, Work

Emmy Award – National Geographic Channels “Live from Space”

What did you want to be when you grew up? Astronaut was probably high on the list, and maybe an Emmy Award winner? We haven’t been to outer space, but we have experienced it — and received an Emmy for building that experience. Mullen collaborated with client National Geographic Channel to create the Social TV experience Live from Space, a two-hour special… Read More
Mullen in the News, New Business

ULTA BEAUTY SELECTS MULLEN AS NEW AGENCY-OF-RECORD

ULTA Beauty, a nationwide retailer of beauty products and salon services, has selected Mullen as its new advertising agency-of-record following a competitive review. Mullen prevailed based on strategic and creative thinking, as well as deep retail, beauty product and marketing-to-women expertise. “ULTA is focused on continuing to build a leadership brand in beauty and Mullen’s… Read More
Analysis & Opinion

Five Ways to Sit Less, Move More

I was recently riding the subway home and as I saw a guy on the train dive for an open seat, overheard him say to his friend, “After a long day of sitting, nothing that feels better than sitting some more.” Sound familiar? It’s funny when you think about it – you park it at… Read More
Mullen in the News, New Business

SHINOLA DETROIT SELECTS MEDIAHUB/MULLEN AS NEW MEDIA AGENCY OF RECORD

 Shinola, a Detroit-based watch brand, has chosen Mediahub/Mullen to join its marketing team as media agency of record. Mediahub/Mullen will work alongside Shinola’s creative agency, Partners & Spade, to develop integrated media campaigns to increase awareness and demand for Shinola watches, leather goods, bicycles and journals. “Mediahub’s forward-thinking work attracted us to the agency,” said… Read More
Awards

Bell Ringers

It’s always great to win an award for your work, but when that recognition is bestowed by your peers, for work on an issue that is really important, it means something even more. This week, we were honored to bring home two Gold Bells and an Honorable Mention from The Publicity Club of New England… Read More
Analysis & Opinion

Do you really want to know what’s on your plate?

Recently SRI – the folks behind Siri – announced a soon-to-be-available meal-snapping, calorie-counting application known today as Ceres. The concept works like this: A diner (a user) sits down to their meal and notices that it doesn’t have a food label (because when was the last time you saw a food label at home?). The… Read More
Work

The One Show

Jon Ruby’s Super-Amazing Creative Week @#CreativeWeek @The One Show By Jon Ruby, Creative Director, Mullen Wednesday, May 7 First day. Exciting stuff. I have to make three three-minute presentations for our Interactive Pencil winners. Instead of taking a taxi, like a normal person, I decide that I will get some fresh air and walk 26… Read More