New Business

VH1 Selects Mediahub for Media Duties

VH1, the Viacom-owned music and pop culture TV network, has named Mediahub as its new media agency of record, the companies have confirmed. Mediahub will be responsible for media planning and buying across all media channels in support of the VH1 brand and its highest-profile individual programs. “We selected Mediahub as our new agency partner… Read More
Analysis & Opinion

Instagram Ads: Why we’re not excited yet

Last week, Instagram announced its plan to launch paid advertising.  While exact timing for roll-out is unknown, Instagram will roll out in BETA over the next two months as they vet consumer reactions and make adjustments in the preliminary phase.  Holding true to the advertising policy of its parent company, Facebook, the aim is for Instagram advertising… Read More
Work

Breaking Bad with CENTURY 21

AMC had a huge night Sunday with the series finale of Breaking Bad. 10.3 million viewers, a 255% increase over last season’s finale and a 56% bump from the previous week, according to Ad Age. There was a tidal wave of social media activity, too — more than 1.2 million tweets, with as many as… Read More
Work

Air on the Side of Humanity

On a mission to restore humanity to air travel, JetBlue has created a new model for the industry — an airline that is committed to outstanding customer service for everyone, at every stage of the flying experience. JetBlue stands apart from the rest of the pack that squeezes the traveler at every turn. This study… Read More
Work

Hollywood & Vines – The final cut

Airbnb is a pioneer in social innovation, so it was only appropriate that their first global campaign would be the same. So MullenSF created “Hollywood & Vines” – a first-of-its-kind short film, directed via Twitter and shot entirely on Vine. Working with award-winning screenwriter Ben York Jones, we created our storyline – the transformative journey of… Read More
Work

The world’s first film shot entirely on Vine

Airbnb and MullenSF are creating “Hollywood & Vines,” a first-of-its-kind short film made entirely of Vine videos and shot by people from all over the world. From 8/22 – 8/25, Airbnb will deliver shot instructions to the community via the Twitter handle @airbnb. Contributors can then pick some shots from the list, shoot some Vines… Read More
Awards, Work

An Emmy Nomination for Killing Lincoln Conspiracy Site

There are many highly coveted awards in the advertising business, but it’s truly exciting when content you create in partnership with a client is considered for a prestigious entertainment industry accolade. We’re proud to say that the Killing Lincoln Conspiracy site we conceived and developed as a companion to National Geographic Channel’s docudrama Killing Lincoln… Read More
Featured Work, Mullen in the News, Work

Mediahub and Millennial Media Partner for Mobile Innovation

Mediahub/Mullen and Millennial Media today announced a mobile advertising partnership to bring new creative opportunities to Mediahub/Mullen’s client base. As part of the deal, Mediahub/Mullen will gain early access to new creative units and other mobile advertising products from Millennial Media, with the option to serve as a beta partner and use the new technology… Read More
Work

Welcome to the Hall of Fame, Joe

Five years ago I met a jolly guy with an amazing mustache named Joe. I was immediately drawn to him. Some people just have that thing about them. I think he made up about 5 new words in that meeting. Someday I want to create a book of Joe words. Every 5th word was proceeded… Read More