Culture at Mullen, Hires & Promotions, Mullen in the News

Mullen Promotes Kristen Cavallo to President in Flagship Boston Office

Mullen Chief Executive Officer Alex Leikikh announced today that Kristen Cavallo has been promoted to President in the agency’s flagship Boston office in recognition of her extensive contributions to the company’s growth and transformation over the past three years. Since 2011, Cavallo has served as Chief Strategy Officer at Mullen and has been instrumental in… Read More
Awards, Featured Work, Work

Top 10 Mobile Advertising Campaigns of 2013 – Mullen’s JetBlue Makes the List

Mobile Marketer announces their “Top 10 Mobile Advertising Campaigns of 2013” and Mullen’s JetBlue work makes the list. JetBlue was the first brand in the United States to leverage a new voice-activated ad this year.  The airline and mediahub/Mullen partnered with Mobile Theory on the ads, which appeared as collapsed ads within mobile sites and… Read More
Mullen in the News

MediaHub, OwnerIQ Strengthen Ties In New Partnership

Mediahub/Mullen has created a partnership with demand-side platform and data management firm OwnerIQ. Under the terms of the agreement, Mediahub will gain access to the OwnerIQ database on the shopping behavior of 200 million consumers. “The custom tools we build on top of this rich data will enable us to address our clients’ business needs… Read More
Analysis & Opinion

I Want To Be Like Mike

On Sunday I got an email from Kristen Cavallo that sent chills down my spine. My mentor, hero and friend Mike Hughes has lost his long and hard-fought battle with cancer. I had the honor of working for Mike for three of the most defining years of my career. He had a way of making… Read More
New Business

VH1 Selects Mediahub for Media Duties

VH1, the Viacom-owned music and pop culture TV network, has named Mediahub as its new media agency of record, the companies have confirmed. Mediahub will be responsible for media planning and buying across all media channels in support of the VH1 brand and its highest-profile individual programs. “We selected Mediahub as our new agency partner… Read More
Analysis & Opinion

Instagram Ads: Why we’re not excited yet

Last week, Instagram announced its plan to launch paid advertising.  While exact timing for roll-out is unknown, Instagram will roll out in BETA over the next two months as they vet consumer reactions and make adjustments in the preliminary phase.  Holding true to the advertising policy of its parent company, Facebook, the aim is for Instagram advertising… Read More