Analysis & Opinion

Twitter Targets the Couch Potato

Last week, Twitter announced TV Ad Targeting for promoted tweets. Through its recently acquired Bluefin Labs, Twitter can infer what audiences are watching and subsequently target them with a promoted tweet after they view a television commercial. To date, we’ve been able to capitalize on co-viewing behavior by leveraging daypart targeting on mobile and social… Read More
Analysis & Opinion

Why fewer Facebook ads matters way more than you think

Today, Facebook released news that it will be simplifying its advertising offering. Out of the current 27 ad units, only about half will survive past this fall. Facebook hasn’t released much info on the specifics of these changes, but the hints they’ve made give us an idea of the significance of this decision for the… Read More
Analysis & Opinion

Xbox One, Microsoft’s New Big Bet

Microsoft has two missions with the release of Xbox One: Establish themselves as the de facto tactile eye-popping gaming experience like no other. Make Xbox the all-purpose device for streaming online video. They have also jumped into the original content game, hiring little old Steven Spielberg to develop a series called Halo, exclusive to Xbox.… Read More
Events

The Changing Face of TV

Steve Kalb, our head of National Television, was a panelist at the On Demand Summit held in New York on May 8. The On Demand business has changed significantly as technology has introduced new options for viewers to better access content. As a result, consumers are watching more programs On Demand (viewership is up 19%… Read More
Work

Like, Explore the 80’s

Let’s play a game. I am going to list some things, and you are going to feel old. The Sony Walkman Teddy Ruxpin Z Cavaricci Karate Kid Shoulder pads INXS Intellivision Waterbeds Well, when you check out our new “Explore the 80’s” site for National Geographic Channel, everyone wins. Conceived as a companion to their six-part… Read More
Culture at Mullen

Investing in Research

Mediahub/Mullen names Erin Bilenchi Director of Media Research.  Formerly a Group Media Director with 14 years of agency experience, Erin understands the difficult questions keeping CMOs up at night. In her new position, Erin hopes to break ground with proprietary research, providing deeper insights to clients and help the agency better understand the changing face… Read More
Mullen in the News, Work

The Evolution of Outdoor Advertising

Allan Apjohn was recently a panelist at the Evolution of Outdoor Advertising luncheon hosted by the Columbus, Ohio chapter of the American Advertising Federation. As outdoor is more ubiquitous than ever, the panel discussion focused on how innovative agencies and clients are using digital, large-format spectaculars, and place-based executions to carve out the most impactful… Read More
New Business

Constant Contact

Constant Contact names Mediahub/Mullen agency-of-record following a competitive review.  Mediahub will be responsible for national media planning and buying across a range of media types as Constant Contact looks to support brand awareness and drive customer acquisition for its award-winning online marketing services. More than half a million small businesses, nonprofit organizations and associations use… Read More