MullenLowe Group took home eight awards at the North American Effies on June 1.
Our work with JetBlue won four, including a gold Effie for Sustained Success for You Above All. Reach Across the Aisle took bronze in the Carpe Diem category, while FlyBabies won silver in both Influencers and Small Budgets.
Ulta Beauty’s First Haircut, a breast cancer awareness campaign, won the silver Effie in the Disease Awareness & Education: Advocacy category. The viral video, Love at First Taste, for Knorr won a silver in Packaged Food.
MullenLowe Mediahub took home a silver Effie for Media Innovation for Royal Caribbean International’s #ComeSeekLive. MullenLowe Group took home a silver Effie for Lifebouy’s Help a Child Reach 5, in the Multi-Market, Fast Moving Consumer Goods.
MullenLowe Group ranked #6 in the Top 10 Most Effective Agency Networks, and IPG ranked as the #1 Most Effective Holding Company for first time ever.
The North American Effie Awards honor the most effective marketing efforts of the year. Determined by two rounds of judging, the winners are the cases that best demonstrate how they effectively solved a marketing challenge, connected with their target audience and achieved the results that show it worked.