New Business

Popular European audio brand vows to break into U.S. market

January 25, 2019 MullenLowe

The Sennheiser brand may be completely foreign to American consumers — but that’s about to change.

The Europe-based audio company has selected MullenLowe Group to enhance its marketing strategy and help break into the crowded U.S. consumer market.

While MullenLowe Group wrangles with strategy and creative development, media planning and buying will be handled by MullenLowe Mediahub while retail and CX activation will be taken on by MullenLowe Open.

“Sennheiser is a company with a rich heritage, strong innovative power, and an enviable reputation in the audio world,” said Virginie de Beco, Sennheiser’s director of consumer marketing.

“Our products are respected and admired by people who love sound. Now we would like to take this passion for our brand further, especially in the North American markets.

“MullenLowe Group demonstrated creative thinking, media innovation, and customer experience activation ideas that we believe will spark even more interest for Sennheiser as the brand of choice for discerning listeners worldwide.”

Read the full article on Campaign U.S. here.