Preppin’ for Preppers

November 13, 2012 Dustin Johnson

Are you prepared for Preppers tonight? If National Geographic Channel and our crew from Mediahub has anything to say about it, by tonight at 9:00 p.m. you will be.

Season 2 of Doomsday Preppers premieres tonight on National Geographic Channel, and the Mediahub team pulled out all the stops to make the show a success. In addition to traditional media, we created a series of unique activations to get people talking about the show, including:

  • Tailgate parties at NASCAR events in Miami and Phoenix
  • Doomsday Preppers Food Trucks prepping folks in Washington, New York & Los Angeles
  • A partnership with the WWE incorporating Preppers into the program and featuring WWE Superstar Zack Ryder doing his own unique style of prepping
  • Buzzfeed-sponsored posts with recipes for the end of the world, and five sponsored Ecards to give fans multiple ways to get their prep on
  • A tongue-in-cheek video on Accuweather humorously forecasting weather for preppers
  • In partnership with Machinima, a custom video featuring YouTube sensation FPS Russia educating viewers on the best weaponry to have on hand for the end of the world (2MM views in just under 3 days).
  • A unique homepage takeover on Yahoo that actually preps visitors to the site all day long

Enjoy the extra content and be sure and tune in at 9:00 p.m. on National Geographic Channel.