Stanley: Smashing through dull product demos Work

Stanley: Smashing through dull product demos

June 3, 2009 MullenLowe

Stanley: Fubar - 1 of 6

Challenge: Advertise the Stanley Fubar FatMax Extreme Demolition Tool.

Solution: Inject the Internet with testosterone.

Before construction workers can raise the skyscrapers and condo complexes of tomorrow, they need to get today’s rubble out of the way. So you’d imagine that the Stanley Fubar wouldn’t need much advertising to sell like heavy, steel hotcakes. Still, how do you bring a product demo to life online in a way that would make a contractor laugh? We started by filming a bunch of like-minded (or no-minded) guys beating stuff to smithereens, tying into a TV spot we’d done of contractors playing piñata with a tool shed. But just slapping some videos on the site wasn’t enough to connect the customer to the pure, unbridled joy of beating the crap out of something. So we added a pass-along component. Upload your friend’s face (or their favorite pro sports team’s logo) to a fresh piece of drywall, add a snide audio remark, and send it to said friend so they can watch it get vaporized by a dude with a hunk of Stanley steel. Now THAT is satisfying. The Fubar doesn’t require electricity, but this site proves that it’s definitely a power tool.

Stanley: Hammer - Pray you don't come back as a nail

Stanley: Hammer - Pray you don't come back as a nail

Stanley: Fubar - Inside every construction worker is a deconstruction worker

Stanley: Fubar - Inside every construction worker is a deconstruction worker

Stanley: Knife - The awesome store called. They want their knife back.

Stanley: Knife - The awesome store called. They want their knife back.

Stanley: Level - We filled the vials with truth serum.

Stanley: Level - We filled the vials with truth serum.

Stanley: Saw - Here lumber lumber lumber.

Stanley: Saw - Here lumber lumber lumber.