Mullen in the News

The Ad Industry Wants Student Ideas to Help Fight Gun Violence

May 31, 2018 MullenLowe

The One Club for Creativity, an ad industry nonprofit, and agency MullenLowe have launched a new initiative to solicit and support creative student ideas in the effort to curb gun violence. The strongest work will be brought to life in partnership with top advertising agencies, production and editorial companies, non-profits, and national leaders to create new active campaigns.

It’s called Fight Gunfire With Fire, and the industry members who will be working to help students have their voices heard are some of the industry’s biggest, including MullenLowe chief creative officer Mark Wenneker, Wieden+Kennedy chief creative officer Susan Hoffman, Oscar-nominated directors Jonathan Dayton and Valerie Faris, 72andSunny executive creative director Keith Cartwright, Burger King’s global CMO Fernando Machado, Oscar-winning film editor Kirk Baxter, Everytown for Gun Safety creative director Ida Woldemichael, and more.

Read full article here.