Good read posted on Fast Company today (it will be in print edition on 11/30) regarding The Future of Advertising – Mayhem on Madison Avenue. Writer Danielle Sacks, famous for her profiles of Crispin’s Alex Bogusky, interviewed nearly 100 “Mad People” for the story and offers a thorough and thought-provoking analysis of where the business is headed. Sacks spent a day visiting Mullen’s Boston office to meet with our crew. You’ll see quotes in here from Mullen CEO Joe Grimaldi and Chief Innovation Officer Edward Boches.
Please have a look and let us know what you think is the future of advertising.