The G-20 summit in real-time:

September 23, 2009 MullenLowe

Photo links to

When the White House announced earlier this year that Pittsburgh was to be the host of the next G-20 summit, Pittsburghers everywhere initially reacted with shock, which turned into excitement, which turned into a feeling of ‘it’s about time.’ Pittsburgh has made a smooth transition to a new economy, and we’re proud to play host to one of the world’s largest international events, The G20 Summit.

Mullen Pittsburgh viewed this as an opportunity to use our interest and knowledge of social media to benefit the Pittsburgh community by creating a clearinghouse for all information about the G20 Summit – a web site called The site is a real-time aggregate of sites such as Twitter, YouTube, Flickr and it also includes up to the minute articles by harnessing Google News. This is where the user-driven aspect of the site really begins to shine. By creating, we wanted to make sure we could create a place where people could find all G20 news.

The G20 is a deeply polarizing event, both on a local and global scale. For Pittsburghers, is the headache of hosting the summit worth it in the long run? For the world, is this really a beneficial meeting? Is globalization the future, or is it an evil? Everyone has something to say about it, and lets everyone tell the world – all in one place.

While you’re at it, check out some of the buzz the site has been getting in Pittsburgh:
Pittsburgh Post-Gazette: New Web site says it has buzz on G-20 summit
Pop City Media: Want more G-20? Don’t miss a beat this week with