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The Super Bowl spot only the military will see

February 3, 2011 MullenLowe

Just as the pen is mightier than the sword, your vote will always carry greater strength than any gun. Here’s a spot Mullen created for the Federal Voting Assistance Program to remind American servicemembers to send their votes home where they belong.

“This is my weapon. There are many like it, but this one is mine. My rifle is my best friend. It is my life. I must master it as I must master my life. My rifle, without me, is useless.

In the new Department of Defense spot, the Rifleman’s Creed acts as a call to action – your vote is your most powerful weapon. It will debut on the American Forces Network (AFN) during Super Bowl XLV on February 6, 2011. The message, your vote is your weapon. Register.

Full creative credits below:

Client:  Federal Voting Assistance Program (FVAP)
Spot Title:  Your Greatest Weapon
Agency:  Mullen (Boston, MA)
Chief Creative Officer:  Mark Wenneker
Group Creative Director/Copywriter:  Dave Weist
Group Creative Director/Art Director:  Tim Vaccarino
Copywriter:  Brian Tierney
Executive Director of Integrated Production:  Liza Near
Producer:  Susan Poor
Account Service:  Don Lorenzet; Chip Cook
Media: Joslin Higgins
PR: Kate Hunter
Production Company:  Imaginary Forces
Director:  Brian Mah
Executive Producer:  Ben Apley
Producers:  Crystal Deones; Adam Lawson
DP:  Aaron Platt
Lead Animator:  James Anderson
Editor:  Joe Denk
Inferno Artist:  Rod Basham
Colorist:  Rod Basham
Sound Design/Mixer:  Mike Secher; Keith Roberts