Mullen in the News

These Headphone Ads Poke Fun At Rivals’ Use of Influencers

September 24, 2019 MullenLowe

A new campaign from German audio brand Sennheiser pokes fun at rival brands’ glossy efforts to use influencers to promote their products.

The first work for the company by MullenLowe, the ads start off in the manner of other headphone brands (we’re looking at you, Beats) with the products being pitched by celebrities in an “inspiring” manner. In one, a basketball player steps onto the court wearing headphones and telling us solemnly “to get to the top, you can’t lose focus…that’s why I always have my music playing.” However, the action is abruptly interrupted as we see he’s on a film set, as the sound guy comments, “Would you really take sound advice from a basketball player?”

Another ad featuring a fashion model unfolds in a similar cliched vein, as she tell us the headphones help her forget the “cameras, crowds and the haters,” while a social spot shows another basketball player who’s actually revealed to be a DJ. The tagline is “When it comes to sound, image means nothing.”

Read full article on Ad Age here.