New Business

TV Land Casts Mediahub/Mullen as Media AOR

August 26, 2014 MullenLowe

YoungerTV Land is no longer home to just Opie, Andy and other classic television characters; the network has evolved to include original, scripted sitcoms like Hot in Cleveland and the all-new Younger. Mediahub/Mullen is excited to work with TV Land as their media AOR and continue with the nostalgia network down this new path. TV Land has seen success with Hot in Cleveland, which has a strong cast of established actors including Betty White and Valerie Bertinelli. Younger is written, executive produced and directed by Darren Star of Sex and the City fame. The 30-minute single-camera comedy stars Tony® Award–winning Sutton Foster (Bunheads), Hilary Duff (Lizzie McGuire), Debi Mazar (Entourage), Miriam Shor (GCB) and Nico Tortorella (The Following) and will premiere January 2015 on TV Land.

TV Land and Mediahub/Mullen jelled on several levels. TV Land can identify with our roster of clients who are outspent by the competition but don’t let that hold them back. They are in good company as our second Viacom-owned network since acquiring VH1 last year. TV Land was also excited about our Frank About Women operation, one of the leading marketing-to-women consultancies in the country, a pertinent level of prowess for TV Land, who target women ages 25–54.

“Mediahub’s vast experience attracted us to the shop. Their success with tune-in advertising, combined with their great understanding of female-targeted brands and creative mindset really impressed us,” said Kim Rosenblum, EVP, Marketing and Creative, TV Land. “They have a strong competency and knowledge across multiple disciplines and showed tremendous passion for our new programming and brand.”

“We’re excited to be working with a network that is generating so much quality original programming,” said John Moore, Chief Media Officer at Mediahub/Mullen.

Mediahub’s immediate focus will be supporting Younger and TV Land’s other new and returning series with multifaceted plans across emerging and traditional platforms.

The win extends Mediahub’s new business hot streak this year on the heels of gaining the Shinola business.