Awards, Work

UX Awards – Killing Kennedy

September 12, 2014 MullenLowe

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The UX Awards honor the most remarkable user experiences, celebrating top UX innovators and recognizing exceptional best practices. This year at the UXies, Mullen and National Geographic Channel received an honorable mention for We are thrilled to have our talented UX team recognized, and honored to be in great company with incredible products like SwiftKey keyboard and QardioArm. This mention comes in the wake of six Cannes Lions and a One Club Gold Pencil for our work on Killing Kennedy.

National Geographic Channel asked us to develop an interactive complement to their docudrama Killing Kennedy that would allow viewers to further indulge in the lives of beloved American president, John F. Kennedy, his assassin, Lee Harvey Oswald and the events that led up to the day their paths collided. In response, we created a cross-platform, multi-device, scroll-based parallax site that pushed HTML5 to its limits. These unique features allowed us to cut through the cluttered online landscape of 50th Anniversary JFK tributes. We strived to not just create another parallax site, but a responsive experience where the scrolling functionality actually interlaced with the story — shifting content in opposite directions to reinforce how contrasting JFK’s and Oswald’s lives were. With hundreds of photos, videos, graphics and statistics, presents a familiar story in a unique way.