Analysis & Opinion

Viewers Redefined: Meet ‘The Fragmented’

July 26, 2018 Mediahub

TV is changing even faster than you think. Disruptors like YouTube, Netflix, and Amazon have fundamentally changed the way we watch. To get a sense of just how much viewers have changed, Mediahub embarked on an in-depth research study. What did we find?

We found a new kind of audience; or, really, multiple types of audience whose viewing behaviors are changing by the day. We dubbed these new viewers the Fragmented, and we quickly realized that the TV and advertising industries are way behind them. Here are three ways audiences are dramatically changing, and what we in the industry need to do to catch up.

Read full article here.