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Whole Foods “What Makes You Whole” Campaign Launch

February 8, 2018 MullenLowe

The campaign, carrying the tagline “Whatever makes you whole,” rolls out this week on TV and digital platforms with a series of 15-second spots.

“This new direction represents a much more lighthearted tone and message,” Lee Newman, CEO of MullenLowe U.S., said in a statement. “The campaign depicts relatable and judgment-free scenarios from the aisles of Whole Foods, while celebrating the weird and wonderful experience that makes this store so unique.”

Read the full story here on Adweek.