Mood Roads Acura, 2017

Acura’s mantra is “Precision Crafted Performance.” This year at Sundance, we brought that ideology to life.

Mood Roads merged technologies for a first-of-its-kind virtual driving experience. With 30 sensors measuring biometric data, the journey was created by each person’s emotional, cognitive, and physical inputs, influencing the colors, time of day, landscape, and music. No two experiences were ever the same.

With over 1,000 rides, 2.5MM twitter impressions, and 3,340 miles of roads traveled, Mood Roads proved not to only be engaging for fans, but also a successful manifestation of the 30-year-old mantra, “Precision Crafted Performance.”