Airbnb is a pioneer of social innovation and built on the belief that great stories come from connection and collaboration. It was only natural that Mullen Lowe SF came up with an idea based on those principles. The result was “Hollywood & Vines,” a first-of-its-kind short film directed via Twitter and shot entirely on Vine. Working with award-winning screenwriter Ben York Jones and acclaimed director Miles Jay, we crafted our storyline – the transformative journey of a simple piece of paper. Submissions came in from all over the world, from Kansas to Kuwait and everywhere in between. In the end, we used over 100 videos to create a film that embodies the Airbnb mission and tells a touching story of travel, adventure, and finding your place in the world.