All Things Beauty Ulta Beauty, 2015

Ulta Beauty is the only beauty retailer that puts all things beauty, from mass to prestige, across every category, under one roof. When Mullen Lowe U.S. interviewed Ulta Beauty devotees and women who love beauty, they likened shopping there to being a kid in a candy store, except now they had money.

So, for Ulta Beauty’s first advertising campaign in the company’s 25-year history, Mullen Lowe U.S. partnered with surrealist director and photographer David LaChapelle to bring that feeling to life. The pool and sweet shop sets were made entirely out of one or more of the 20,000 beauty products Ulta Beauty sells.. Talk about a beauty lover’s dream!