What It Means to Love American Greetings , 2018

American Greetings launched the third episode of “Give Meaning,” entitled “What It Means to Love,” which explores a critical, universal challenge that affects all relationships — effective communication.

American Greetings believes that cards honor and give meaning to love and relationships in a way that other things can’t. They take effort and time, but like love, that’s what makes them so meaningful. With a mission to make the world a more thoughtful and caring place every single day, the brand recognizes that Valentine’s Day is not dedicated only to romantic, perfect relationships; it’s a day to acknowledge all of the real moments that make our lives whole.