Performance Review Chicco, 2016

When you become a parent, it becomes your most important job, but it doesn’t mean you have to give up your other passions. Especially if they make your life richer and fuller.

Chicco called upon MullenLowe to create a video that would convey this message to millions of mothers in an anthemic and powerful way to help launch a line of feeding products in the U.S. — no small task.

But we did just that. We found a real mom who was doing everything she could to be a great mom and continue to pursue her dreams, and we surprised her with a performance review she’d never forget.

In just one month, our video was featured on every major mom blog, reached over 2.9 million views and earned over 251 million impressions worldwide.