Plain Extraordinary Fage, 2011

FAGE Greek Yogurt’s combination of extraordinary fruit flavors and delicious, plain yogurt is, quite simply, plain extraordinary. But category-wide, the conversation didn’t reflect the exquisite product. So we created a campaign to position FAGE as the premium Greek yogurt brand. We paired lush visuals with poetry, voiced by Willem Dafoe, to form a spot as appetizing as the product itself.