During the 2017 Academy Awards, MullenLowe U.S. and Hyatt Corporation unveiled “For a World of Understanding,” a stirring global brand campaign that fosters cultural diversity and understanding.
Set to a modernized version of the song “What the World Needs Now Is Love,” reinvented by Grammy-nominated artist Andra Day, the spot showcases travelers around the globe connecting with others.
With touching footage captured in three different countries — Spain, Morocco and Thailand — the video highlights how people of all ages and backgrounds can unite through a little bit of understanding and genuine human connection.
While the message couldn’t be more timely, empathy is a long-held brand value that Hyatt has been practicing for 60 years. The ideas of diversity and cultural understanding are part of the travel and hospitality company’s DNA.