Your Greatest Weapon Fvap, 2011

The men and women of the United States military serve us all. But come election time, their voices are sometimes lost due the complex timelines of absentee voting. So the Federal Voting Assistance Program tasked us with righting this wrong. We developed this spot, reminding military staff to vote, and aired it on military bases during the Super Bowl. The spot conveys a simple truth about voting; even with the advent of the rifle, the pen is our most powerful weapon.